updated 10:55 am EDT, Fri July 29, 2011
Foursquare, Groupon reach real-time ad deal
Canadian and US Foursquare users will begin seeing Groupon's daily deals in the Explore tab of the Foursquare app and on the site starting Friday, Mashable claimed. Foursquare already has similar services onboard, including LivingSocial, Gilt City, AT&T Interactive, BuyWithMe and Zozi. Chicago area users are now getting the Groupon deals through Foursquare, with all users in Canada and the US expected to get them by Sunday.
As part of the deal, Groupon will share revenues with Foursquare like with the other partners, though the exact split wasn't revealed. The deal backs rumored talks between the two companies.
Foursquare is a money-making company but has mostly been counting on deals with American Express and other companies to deliver brand-specific deals. Groupon's deals would be broader and cover many independent stores.