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Amazon tablet seen as a Nook Color rival, not iPad

updated 06:25 pm EDT, Thu July 28, 2011

Amazon tablet downplayed as color e-reader

Amazon's upcoming Android tablet may just be a competitor to the Nook Color rather than an iPad rival. Insiders added Thursday that it would really just be an "advanced e-reader" that, like Barnes & Noble's hardware, had a color screen and some apps. The focus, SAI heard, was on filling a hole where the Kindle was "most vulnerable."

Most rumors surrounding the tablet have it carrying a roughly nine-inch screen. Amazon has reportedly been keen to keep the price low by foregoing the camera and using simple two-point touch. Android would get at least some modifications, though these may be to preload Amazon's services, like the Appstore, Amazon MP3, and Kindle.

Amazon has long been rumored envious of the iPad's success and its potential to undermine Amazon's book, music, and video services. In the short term, though, many believe it has been alarmed by the rise of the Nook Color. The company may have had good motive, as it lost the lead in e-readers after almost four years of dominance.

Using Android could be a costly sacrifice for Amazon. Although it has a patent deal with Microsoft for Linux, it might not have the same for Android and could be made to pay royalties as part of Microsoft's shakedown campaign. The rates could be steep as well given Barnes & Noble's revelation of very steep royalty rates that make Windows Phone cheaper to use than a competitor like Android.

by MacNN Staff



  1. lshaner

    Joined: Dec 1969


    grey-scale -> color for books

    What is Amazon doing about the fact that all current kindle books are grey-scale?

    I'm not about to buy a book on photography or astronomy that isn't in color and anybody who did buy such a book on kindle will still see it in grey-scale on the Amazon's new android tablet. That's messed up.

    The book content itself is grey-scale...they'll have to re-issue the content.

  1. Jonathan-Tanya

    Joined: Dec 1969


    mp3 player, app store, color

    it just has an app store, music service, ereader - but its no competitor to an iPad.

    Well spin it anyway you need to - the fact is the Nook Color, and likely the Amazon tablet, are going to be popular tablets that do many of the same things as the iPad. I guess Apple will be happy not to count them, and they'll be happy not to be competing...

    but I say - can you be in any more denial?

  1. nat

    Joined: Dec 1969



    what are you on about? where did you read that?

  1. ethical_paul

    Joined: Dec 1969


    Take the easy road

    There is this giant gulf of emptiness between e-readers and tablets (at least good ones like Apple's).

    Amazon now admits this gulf (apparently sunshine glare is not as big of an issue as they were hoping it would be).

    They admit it by creating something to fit in the low end of that gulf that won't have to compete against iPad (because they know they can't) but will be able to compete against the color Nook.

    They are definitely staying at the shallow end of the pool.

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