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RIM to cut 2,000 jobs, move execs as BlackBerry struggles

updated 07:50 am EDT, Mon July 25, 2011

RIM widens job cuts to 2,000

RIM on Monday expanded its job cuts along with a shift in its executives. The company plans to slash about 2,000 jobs worldwide starting this week. Most of the initial notices will focus on North America and a handful of other countries, followed by others later on.

The job cuts were already factored into the company's guidance for the fiscal year, RIM said, although these didn't include one-time charges.

Executives were largely staying in place and widening their roles with the exception of BlackBerry COO Don Morrison, who was retiring even in the midst of a temporary medical leave. Multiple COO positions would exist but would see "expanded roles," with Thorsten Heins becoming COO of Product and Sales while Jim Rowan would be COO for Operations. CIO Robin Bienfait would expand her oversight of most roles by including the enterprise group.

Former regional leader Patric Spence would now be the Managing Director for global sales and regional marketing.

RIM has repeatedly euphemized its cuts and cast them as a company simply getting its staff assignments in check after years of rapid growth. Most, however, have pointed to a rapid decline in BlackBerry shipments as the more likely cause. RIM went from an all-time high of 14.9 million phones in the winter to 13.2 million in the spring. Official expectations now have it shipping no more than 12.5 million even as Apple ships record high iPhone numbers even with a delayed new model.

The BlackBerry has had some strong growth in the UK and the developing world but hasn't moved fast enough to offset sluggish performance in North America, where Apple's iPhone and Google's collective Android platform have passed RIM by.

by MacNN Staff



  1. bleee

    Joined: Dec 1969


    and so it begins

    Can we get a Down Fall video of Mike Lazaridis :-p

  1. iphonerulez

    Joined: Dec 1969


    One can only stuff a channel

    so much before the channel starts puking it back up. The smartphone sector is relatively unforgiving. Even the biggest companies can fall in just a few financial quarters of poor performance.

  1. facebook_Chris

    Via Facebook

    Joined: Jul 2011


    Delayed new model

    This is a RIM story so I'm not sure that "Delayed New Model" is meaningful, since you are comparing things not in the same time (i.e. iPhone in July is Summer release and you are quoting Spring numbers?) and is this accurate reporting? Delayed by what? Please back up your analysis with facts rather then "drive by" reporting. We see plenty of "Drive By" reporting and don't need to see more here.

  1. donmontalvo

    Joined: Dec 1969


    Hesitate and die

    I remember Blackberry's early statement to the press when iPhone first came out. Along the lines of "We have nothint to worry about with iPhone...we're THE enterprise solution." Spoken like a clueless MDA.

  1. HappySlug

    Joined: Dec 1969


    Here's a job reduction plan

    Cut the CEO headcount by 50%, that might help. :-)

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