toggle

AAPL Stock: 105.22 ( + 0.39 )

Printed from http://www.macnn.com

Report prices Apple SoHo expansion, identifies replacement

updated 05:30 pm EDT, Mon July 25, 2011

Deadline for SoHo project still unknown

Both the cost of Apple's SoHo expansion in New York City and the location of a temporary replacement store have been identified, says AppleInsider. An anonymous source claims to have been told by construction workers that an Apple Store being built at 72 Greene St. will handle SoHo's traffic while the original SoHo site, at 103 Prince, undergoes improvements. It is still unclear when Apple might move into 72 Greene, or when 103 Prince will return to normal operations.

Regarding the expansion, which involves a space formerly occupied by the US Postal Service, ifoAppleStore tells AI that a search through city building permits reveals that one was awarded last Thursday for a $1.4 million project by an architectural firm in Alameda, California, with which Apple has done work in the past. While Apple itself is unmentioned, the permit describes "Change of use at second floor and portion of cellar and first floor to retail store and accessory offices. Remove & construct partitions, doors, ceiling and finishes." ifo's Gary Allen suggests that "Apple will use the cellar for back-of-house, ground floor and partial second level for public retail, and part of the second for offices," although third, fourth and fifth floors are expected to stay unchanged and out of Apple's hands.

The SoHo store is one of Apple's oldest, with a history reaching back to July 2002. It is also however the smallest Apple outlet in Manhattan, and has had trouble coping with the sheer number of shoppers coming through its doors. Apple is in the process of expanding or refurbishing many of its locations, most notably the flagship Fifth Avenue store, which is having its glass cube replaced at an estimated price of nearly $6.7 million.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bring ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

toggle

Most Commented