updated 04:35 pm EDT, Wed July 20, 2011
Directs traffic to Mac App Store
Apple has discontinued boxed copies of several Mac software titles, a note to resellers reveals. Major titles that are now online-only include Aperture 3, Xsan 2, iWork '09 and the iLife '11 suite. Remote Desktop is also being kept off shelves, along with an assortment of Jam Pack add-ons for GarageBand.
For Apple boxed software has been rendered largely irrelevant. The company now directs most of its software sales through the Mac App Store, where it no longer has to pay for boxes, discs or shipping, and it claims a 30 percent cut from any third-party titles. Going online-only also opens up more shelf space in Apple Stores, which can be used for more accessories and peripherals.
The most extreme example of Apple's new policy is OS X Lion. People will eventually be able to order a more expensive copy of the OS on a USB stick, but at present the only way of getting the software is through the Mac App Store or by buying a new Mac. Making such a critical piece of software online-only is new in the Mac and Windows worlds; even Windows 7 continues to have a boxed option.