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Microsoft to open shop near Apple's earliest store

updated 11:05 pm EDT, Sun July 17, 2011

Microsoft to open store in McLean near Apple

Microsoft's policy of shadowing Apple in its retail openings will reach a symbolic high in the near future as the company plans to open a location near Apple's very first opened store. New job listings have been asking for staff for a Microsoft store in McLean, Virginia. The Windows developer hasn't outlined a location but is likely to try for the Tysons Corner Center given its pattern of trying to get as close as possible to wherever Apple's shops are located.

The company hasn't given hints as to when the store will open, though new leaks to WinRumors have an announcement within a few weeks. Doors should open before the end of the year.

An opening in the area would be unusual for Microsoft, which still has most of the Eastern US coast virtually unserved and major cities in other areas still untapped. The decision to open in McLean is likely just to ensure that Apple's 10th retail anniversary doesn't go without a Microsoft answer. Although two Apple stores opened the same day on May 19, 2001, the McLean store was the first to open because of its time zone. Apple's retail strategy is widely credited with its return to form and a degree of the erosion of Microsoft's US dominance, since users could avoid then Mac-hostile retail chains and eventually try devices like the iPod, iPhone, and iPad first hand in ideal conditions.

Once characterized as a retail experiment, Microsoft's retail store openings are due to grow in a volume that now makes it clear the company plans to compete directly with Apple as well as many of its own retail partners. A full 75 new stores are due to open within the next two to three years, many of which will target Apple-friendly states like California and New York.

by MacNN Staff



  1. TomMcIn

    Joined: Dec 1969


    Where is the Action

    Would like to see some simultaneous pictures of the cheek and jowl stores to see where the action is. One rumor had the copy cats being nearly vacant while the originals were full up. If so, Apple could start an ad campaign based on "Where the action is."

  1. iphonerulez

    Joined: Dec 1969


    Microsoft must have money to

    burn since it already owns about 90% of the desktop share. Increasing it a couple of percent more would not be an easy task. It's a real head-scratcher that Microsoft has started to open its own retail stores after all these years. I guess the board of directors see how profitable Apple retail stores are and figured they should at least try something. I would figure consumers wouldn't need those MS retail stores because they could just as soon go down to Best Buy or Walmart to look at Windows PCs. Apple had to do it because those other retail shops were s******* Apple over in favor of those Windows PCs.

  1. global.philosopher

    Joined: Dec 1969


    Who really cares

    Microsoft sales come from its business partners and monopoly reliance. The MS stores will only increase MS'es operating costs without adding revenue. People buy MS products because they have to , not because they want to.

  1. factor14

    Joined: Dec 1969


    ghost town

    I visited a microsoft store across from an apple store in IL a while back. Apple store was packed. Microsoft store was empty (2 other people beside me and my friend). The surface computer was kind of cool but everything else was junk. How can they compete with Apple in retail when apple makes a healthy profit margin on the hardware they make and sell. While windows hardware is commoditized and sold at razor thin margins. Will that store make enough money selling dells to even pay the rent at Tysons Corner? Certainly MSFT has enough money in the bank to lose money at retail but as there fat SW margins are pulled down by trying to mimic Apple in retail it's one more nail in Ballmer's coffin. Under this moron's watch MSFT has fallen behind Apple in Market Cap, and Revenue along with watching apple revolutionize and dominate music, phones and tablets while msft has faded into irrelevance in these areas.

  1. dliup

    Joined: Dec 1969


    MicroStalker FAIL

    Mindless MicroStalkers don't understand that MS and Apple do not go after the same customers. Thus what works for Apple won't necessary work for MS.

  1. Parky

    Joined: Dec 1969



    You know why MS do this?
    It is cheap for them as they don't need to do any market research or evaluation of where to put a store. They are going on the back of the work Apple has already done in selecting a good location for a store. They are such cheapskates, but it will be costing them money in the long run (no sales) so who cares.

  1. peter.c

    Joined: Dec 1969


    They've got a pony. I wont a pony too!

    True to form, no: subtlety, originality, or innovation. MS demonstrates it has no idea about what constitutes worthwhile competition -- creating something genuinely different and new.

    MS has backed a lot of failed endeavours, but this will likely be their most public humiliation. Serves them right.

  1. slapppy

    Joined: Dec 1969



    Why would anyone work there in the first place. Blatant me too action from microsoft. It's too funny seeing MS doing this and looking really stupid.

  1. Jeronimo2000

    Joined: Dec 1969


    New slogan

    "Microsoft: Where Apple was 10 years ago."

  1. chas_m



    I love it

    There is NOTHING that announces to the general public that Microsoft is out of idea, unhip and resorting to just ripping off other people's ideas than opening a copycat wanna-be Apple Store. It just reminds people OVER AND OVER that here is a company that is adrift and lost for its own leadership. It's FAR more effective advertising -- for Apple -- than TV commercials.

    I hope they open one of these across from EVERY Apple Retail Store.

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