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HP TouchPad hits Canada and UK, gets steep price cuts

updated 12:40 pm EDT, Fri July 15, 2011

HP TouchPad goes beyond US with price cuts

HP kickstarted the international launch of the TouchPad on Friday. The webOS tablet is now available both in Canada and the UK, both directly and from third-party chains. Official prices in both countries sit at $519 and 399 for a 16GB model, and $619 or 479 for a 32GB edition. Both are the same inside as their American counterparts.

The Canadian launch, however, appears to have already seen a determination to undercut the iPad on price. Retailers such as Future Shop are already offering steep discounts based on a $70 HP "instant rebate" that brings the actual prices down to $450 and $550. Neither side has clarified when the promo ends.

After a mixed initial reception, HP has been showing more signs of making a concerted push and may see price cuts and bundles as vital to getting attention. Executives have already promised a major US retail initiative and have claimed that July 1 was a "soft" launch. Much of its marketing will include celebrity pitches from Manny Pacquiao, Russell Brand, and Paloma Faith (below) but also pushes that will show even in HP's usual PC business.

Trust in webOS is strong enough that the company plans to use it in virtually every product with a display by sometime next year. While professing not to be worried about competing with the iPad, simliarities in design and the strategy suggest HP considers the TouchPad a "halo" device that, like the iPad, could lure users over to other products.




by MacNN Staff

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Comments

  1. SockRolid

    Joined: Dec 1969

    +3

    Ever seen a lead halo?

    ... simliarities in design and the strategy suggest HP considers the TouchPad a "halo" device. ...

    It's only a "halo" if it floats above your head and glows. If it's dull, extremely heavy, and wrapped tightly around your neck, it's not a "halo."

  1. nowwhatareyoulookingat

    Joined: Dec 1969

    +1

    misleading about webOS

    While they claim they will put webOS in everything from printers to pc's to embedded devices to tablets to cell phones, in reality, it's just something labeled 'webOS'. They've already forked it between phones and tablets and have said they have no plans to unfork the code base.

  1. macnnoel

    Joined: Dec 1969

    -1

    did HP, Asus and MS hire the same marketing team

    Or is cheesiness a standard?

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