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Apple to reduce international Mac costs in upcoming refresh?

updated 04:35 pm EDT, Wed July 13, 2011

Global economics may ease high prices

International prices for MacBooks, MacBook Airs and Mac minis should drop with the upcoming wave of refreshes, some non-US retailers are claiming. Although 9to5Mac is not providing specific details, the cuts could range in scale from slight to significant. Some Mac models are expected to lose "more than the equivalent of $100" off their pricetags.

Two main factors are likely involved. The first is the decline of the US dollar, which makes it difficult to justify keeping prices static; in general, Apple already charges international shoppers more than Americans. The company has also been expanding its global footprint and improving its production and distribution, making it easier (and more cost-efficient) to get Macs into people's hands.

New MacBooks, MacBook Airs and Mac minis could arrive as soon as tomorrow, in time with OS X Lion. Some reports have been contradictory however, for instance putting the Air and/or Lion launches next week. New Minis and Mac Pros were previously expected to ship as late as early August, but part numbers are already in circulation.




by MacNN Staff

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