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RIM: Bold 9900 due in month, PlayBook retail launch flubbed

updated 08:20 pm EDT, Tue July 12, 2011

RIM talks Bold 9900 launch and PlayBook retail

RIM co-CEO Mike Lazaridis at the company's annual shareholders' meeting hinted that the BlackBerry Bold 9900 was very close to a launch. He expected a launch "over the next month." The launch plans were even more aggressive than usual with 491 certification programs and 191 carriers.

This would be the "largest global launch in [RIM's] history," Lazaridis said.

The figures line up both with the 9900's FCC approval, which has it cleared for late August, as well as Canadian scheduling for near the same time. American providers are more likely to get the Bold in September.

RIM stressed that the 9900 was just one of seven devices that would use BlackBerry 7. Many of these are already known and include the Touch 9860, the Torch 9850, and new Curves.

In a rare admission, RIM tackled a poor retail launch for the BlackBerry PlayBook. After a shareholder confronted management with photo evidence of the iPad, Acer Iconia Tab, HTC Flyer, and other tablets all getting more prominent placement at Best Buy than the PlayBook, Lazaridis acknowledged that RIM was unfamiliar with pure retail. It was used to selling through carriers, and the PlayBook was its first device it had to ship directly to stores.

"We will get better," he said.

Very little of the challenges to RIM's leadership was in evidence after the company successfully had investors drop a challenge just before the event. All nine board members, including CEOs Balsillie and Lazaridis, were elected without any significant dissent. All shareholders during the Q&A session were supportive and usually couched any concerns with comments that they used BlackBerrys, with one dismissing Android and iPhone as "games" in spite of their increasing push into enterprise.

When asked about the open critical letter pointing out structural problems within the company, Lazaridis sidestepped issues of intimidation from management and said it wasn't a "constructive" way to challenge the company. He also insisted that the "overwhelming, super-high majority" of staff wouldn't approve of going that route without quantifying his point of view.

by MacNN Staff



  1. climacs

    Joined: Dec 1969


    Who knew

    Denial runs from Egypt right up into Canada

  1. rodvera

    Joined: Dec 1969


    No PlayBook Action

    Get rid of those two S***** CEO positions....Obviously they're not paying attention to what's going on in the company. F**k even Acer is doing better. HAHA RIM is DEAD

  1. iphonerulez

    Joined: Dec 1969


    Yeah, let them keep calling

    Apple products toys. Apple would be then considered as the wealthiest tech company and toy company on the planet. A person could use a high-end Mac Pro as a gaming machine but that doesn't make a Mac Pro into a toy. So merely because the iPhone has lots of games, that honestly also does not turn it into a toy. The iPhone is more versatile than most BlackBerrys, so it reaches a far larger consumer base. The only thing that makes the iPhone either a gaming device or a business device is the software. Game software makes it a gaming device. Business software turns into a business device. Just because the BlackBerry isn't mostly used as a gaming device, that's RIM's tough luck. Apple devices must be some of the highest quality toys ever made, if that's the case. Some of these people are positively stupid dismissing the iPhone as a toy.

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