AAPL Stock: 118.03 ( -0.85 )

Printed from

Microsoft video subscriptions get Zune label, go past Xbox

updated 01:50 pm EDT, Sat July 9, 2011

Zune subscription videos said coming to Xbox, WP7

Microsoft is planning a subscription video service that would go beyond the live Xbox TV it promised during its E3 keynote, insiders uncovered Friday. The service mentioned to The Daily would be badged as a Zune service much like the existing pay-per-title store and compete with one of Microsoft's frequent partners, Netflix. The service would "most likely" not be locked to the Xbox and would show up on Windows Phone 7 and Windows PCs.

Whether or not it would follow the traditional month-to-month plan, integrate with the Zune Pass, or bolt on to an Xbox Live Gold subscription wasn't as evident.

The service would address a complaint that Microsoft's video services had been languishing. The Zune Video Marketplace had followed the iTunes model when it launched as the Xbox Live Video Marketplace in 2006 and was considered Microsoft's Trojan horse into the living room, but it hasn't pushed significantly past its original boundaries in intervening years. Netflix, despite its typically older catalog, has 61 percent of the digital video market, owed largely to a low overall price.

A subscription strategy could give Microsoft access to a wider catalog of movies than it has now. It might also be a key to fleshing out a much heavier focus on video with the New Xbox Experience due in the fall, where it will be joined by YouTube and live UFC fights. Windows PCs may get a big benefit as well by getting a truly living room optimized service instead of having to adapt to a strictly web-based subscription service.

by MacNN Staff



  1. SockRolid

    Joined: Dec 1969


    Microsoft Video Service? Really?

    "The service would address a complaint that Microsoft's video services had been languishing."

    Microsoft had video services?

    Wow. Who knew.

  1. Foe Hammer

    Joined: Dec 1969


    You Can Just Smell It!

    ZUNE ... the very name reeks with success!

    To ape a line made famous by a WWE superstar, "If you smell-ell-ell-ell-ell-ell-ell-ell-ell-ell-ell-ell what the crock is full of!"

  1. tonlon0015

    Joined: Dec 1969


    comment title


    Share a website with you ,

    put this url in google sirch

    ( )

    Believe you will love it.

    We accept any form of payment.

  1. macnnoel

    Joined: Dec 1969



    What a disgusting name. Millions of dollars wasted on marketing.

    Check out definition no.3 in urban dictionary. No.1 and 2 are obvious wishful thinking consistent with Microsoft.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented