updated 10:15 pm EDT, Thu July 7, 2011
Game giant shows iOS support during showcase
Electronic Arts has demonstrated iOS support for their re-branded storefront, now called Origin, which will include its own "Game Center"-like functionality, allowing friend lists not only from iOS but also from Windows for all supported EA games, 1Up reports. The store will function both as a game store and a notification center.
The Origin store will handle notifications to friends, listing achievements and leaderboards -- and will let players launch purchased EA games from within the store instead of having to go back to the home screens first, a novel feature not seen in either Game Center or OpenFeint, the two most popular "game stats" engines on the iOS platform.
EA plans to encourage adoption of Origin -- which acts as both a game stats center as well as a recommendation and purchasing engine for further EA games -- by offering early adopters of supported games like Need for Speed: Shift 2 perks such as in-game money and additional tracks.
1Up reports that the company could expand Origin into other systems as well, for example Wii U. On initial launch, Need for Speed will be one of the first titles to support the new store. [via 1Up]