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Steve Jobs biography to get new, simpler title

updated 08:15 pm EDT, Tue July 5, 2011

Now called 'Steve Jobs'; coming March 6th

The forthcoming biography of Steve Jobs, the first to be done with the Apple CEO's cooperation, has changed its projected title. Initial publicity had revealed that the book was to be called iSteve: The Book of Jobs, but author Walter Isaacson has told Fortune's Philip Elmer-Dewitt that he was never too sure about it, with the result being that the title has now officially changed to simply Steve Jobs.

The book, scheduled to be released next March, is already available for pre-order on Amazon and even (briefly) made it into Amazon's top 50 best-sellers list (the online giant has it incorrectly listed as Steve Jobs: A Biography). Isaacson is best known for his biographies of Einstein, Benjamin Franklin and Henry Kissinger. He is a former managing editor of Time magazine and a former chair of CNN.

Jobs was perhaps persuaded to choose Isaacson to write the biography based on his history of definitive biographies as well as his most recent work, American Sketches: Great Leaders, Creative Thinkers, and Heroes of a Hurricane, which includes profiles of tech giants Bill Gates and Andy Grove. [via Fortune]






by MacNN Staff

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Comments

  1. AllanCook

    Joined: Dec 1969

    0

    I think

    it could be simpler still. Just "Steve."

  1. Herod

    Joined: Dec 1969

    -1

    how about

    SJ?

  1. Cronocide

    Joined: Dec 1969

    +10

    Or...

    One More Thing.

    Comment buried. Show
  1. imNat-imadouche

    Joined: Dec 1969

    -13

    Or...

    fraudster in disguise

  1. cwsmith

    Joined: Dec 1969

    -2

    How about ...

    His Steveness?

  1. macjockey

    Joined: Dec 1969

    +7

    or...

    "i"

  1. testudo

    Joined: Dec 1969

    0

    or...

    Cha-ching,

  1. testudo

    Joined: Dec 1969

    0

    and

    I wonder if there will be a small rdif type transmitter in the thing that emits a small RDF, thus luring fanboys into buying the book they would otherwise not even look at, let alone read.

  1. Theo A. Maschas

    Joined: Dec 1969

    0

    The title for Steve's bio:

    "Raging App-hole"? That would be appropriate.

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