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New lawsuit accuses Missouri Apple Store of race bias

updated 07:40 pm EDT, Tue July 5, 2011

Claims few blacks are hired, none promoted


A new lawsuit has been filed against Apple and a senior store manager in St. Louis, Missouri, accusing the store of failing to promote an employee with otherwise high marks due to racial and gender discrimination, as well as retaliation when complaints were made, AppleInsider reports. Although the store does have other African-American workers, the plaintiff claims that only eight of 100 store employees are black, and that none of them have been offered management-level positions.

Barbara J. DuBose accuses Apple and her manager Robert Proffer of discrimination, saying she had been repeatedly turned down for full-time positions or promotions over the course of three and a half years of employment at the store. The company has already admitted that only eight of the 104 positions at the store are filled by African-Americans, and that only two of those employees are full-time.

The lawsuit stems from a meeting in December of 2010 where DuBois was allegedly turned down for a promotion because she "created a hostile work environment" and that other workers were "upset" with her, according to her complaint.

DuBose also filed a complaint with the U.S. Equal Employment Opportunity Commission over an e-mail sent by her manager Robert Proffer with the subject "Thug-Life" and showing him wearing an "STL" cap. She goes on to charge that the management of the store prefer hiring "lighter-skinned" African-Americans over darker-skinned ones, though she adds that very few new hires since December have been minorities of any kind.

Technology stores do tend to attract an abundance of white males as applicants, but Apple says it obeys the law in terms of creating an equal opportunity for all races and genders in hiring and promotion practices. DuBose received a right-to-sue letter from the Missouri Commission on Human Rights earlier this year, and filed the formal complaint in May.

Apple has been sued by employees before, including an age discrimination suit that originated in an Orlando, Florida store and a recent suit in New York City where two black men claim they were told by management that they were not welcome at the store. [via AppleInsider]




by MacNN Staff

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Comments

  1. xmattingly

    Fresh-Faced Recruit

    Joined: Dec 2006

    +4

    Or maybe...

    Maybe, just maybe B. Racecard DuBose didn't get a promotion because she didn't earn it. Could be that her fellow employees have already accused her of creating a "hostile work atmosphere", and that the kind of temperament that Apple looks for in management candidates is fairly even-keeled, and don't readily take offense to relatively benign things, like the "thug life" photo.

    Seriously, how is this hosebag going to show proof positive in court that people get promoted based on the lightness of their skin color? Is she going to whip out a color chart that compares employee positions directly against that?

    It's funny that I've been to that store a few times... I can't say that I've seen DuBose working there, but in my imagination she'd be the dark-skinned girl standing in the corner with her arms folded, and a permanent scowl on her face. This lawsuit won't fly. Can you countersue someone for being a dumba$$?

  1. Salty

    Professional Poster

    Joined: Jul 2005

    0

    Apple Store In General

    To be honest, I wouldn't doubt it. Based on the managers at the Winnipeg Apple Store, I think Apple tends to appreciate douche bag managers. Granted I don't have any complaints of racism at that store, but they seem to have a preference for people who do what they're told and smile a lot, and rarely make decisions based on actual capability or even ability to help customers. I generally ignore the staff at the Apple Store because they don't know enough about their products to help anyone who knows anything about technology.

    My guess is the woman worked super hard, but because she wasn't buddy buddy with the manager she wasn't promoted. Retail jobs are notorious for promoting the people who suck up the most. The unfortunate thing is though it probably wasn't because she was black ... at least, the manager probably didn't realize that was why.

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    -2

    NPR

    Recently on NPR a black lawyer talked about this very problem and she didn't side with the African-American bellyachers... those are the very type managers do NOT want to deal with. She spent too much time being incensed and overvaluing her worth. Apple owns the stores and is in business to make a profit. BuBose wants to run things HER way. Owners and managers do not want to work with such people and really WANT them to quit. I am sure she DID create a hostile work environment.

  1. JuanGuapo

    Fresh-Faced Recruit

    Joined: Jan 2008

    +6

    Thoughts..

    a) Whether you as a company do or do not hire African-Americans, Hispanics, or other non-European ethnic individual has no relevance on the # of those who apply or are otherwise qualified to work for you. After all, who gets to define "enough" as the deciding factor that separates prejudice and equality?

    b) This is an issue that is 100% between this woman and Apple, none on here can attest to whether she is or isn't lying, or whether this Apple Store manager acted with intrepid benevolence or malevolence.

    c) While it is Apple, retail is still retail--anyone who has worked a job in retail at some point in their life can attest to that. Whether it's Apple, Nordstrom, Target, or Walmart, you deal with the public, have a manager, and carry some mixture of love/hate for each of them. The fact that this is an Apple Store has no relevance on this issue, it could have happened (if it did) at any retail store.

    d) The fact that she is African-American is not the issue--the issue is whether discrimination happened so the painting of ethnic stereotypes and corporate ethics is simply and painfully ignorant.

  1. charlituna

    Fresh-Faced Recruit

    Joined: Sep 2009

    -1

    Things to consider

    The details of the complaint against her. She claims she got a stunning review. For her current role. But reviews don't equal having the skills for a higher position. Also when was this review and how has she acted and worked since then.

    How many minorities have applied to said store and had equal skills and experience over those that were hired. Particularly for more advanced positions. Hate to say it but if they were hiring those techs or trainers they are going to take someone that is already certified over someone that is not. Even if the certified candidate is whiter than white bread. Same with the notion of employees applying for higher roles. Perhaps the reason none of the 7 have been promoted is that they didn't ask to be

    Apple does that customer survey thing. What was her feedback. She may not think she acts hostile or uppity but the customers do and have said so. Her fellow workers may feel she acts the same way with them and this woman could have been called in for 'coaching' that she has ignored.

    And who hired her. Was it this same manager. Because if he has a thing against the Black, Woman, or Black Woman it is unlikely he would have. If he did, it could weaker her claim.

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