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10-inch BlackBerry PlayBook said axed to focus on superphone

updated 03:50 pm EDT, Tue June 28, 2011

RIM rumored dropping 10in PlayBook to

RIM's rumored 10-inch BlackBerry PlayBook may have already been scrapped to refocus more of RIM's efforts on the company's long-mentioned "superphone" using the same QNX-based OS as the seven-inch tablet. A rumor Tuesday alleges that all work has stopped and that most of the remaining PlayBook focus is on LTE-based 4G PlayBooks, which should ship in October. The N4BB insider didn't know for certain when the phone would ship, but RIM's CEOs have usually put it in early 2012.

The phone in question may be a disappointment if specifications are correct. It would supposedly still use the same single-core, 1.2GHz processor as the Bold 9900 since the dual-core TI OMAP 4430 form the PlayBook might be too battery hungry with RIM's design. Most of the attention would be devoted to the display, which at 4.3 inches across would have a "900+" resolution.

RIM is commonly thought to have diverted engineers to the seven-inch PlayBook in a rush to get an iPad competitor into the market. Critics as a wave of analysts have argued that the move delayed the development of much needed BlackBerry 6 and later 7 phones, leading it to release devices like the Torch and Style using two-year-old processors that were quickly lapped by the iPhone 4 and most Android phones.

The lack of a 10-inch tablet could be a risk for RIM. Even as a seven-inch tablet gives it a distinct feature, the size means developers can't port apps from the iPad or Android 3 without having to reduce the size and possibly strip out features. With the exception of the original Samsung Galaxy Tab, seven-inch tablets also haven't sold well and have been criticized by Apple's CEO as being too close to smartphones with all the interface elements they lose.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    Methinks that RIM couldn't get a supply of

    10" displays without breaking the bank. Besides, if the 7" PlayBook isn't selling that well, would RIM want to make a risky investment in a larger PlayBook.

  1. Alfiejr

    Joined: Dec 1969


    Got Any Facts To Back That Up?

    "With the exception of the original Samsung Galaxy Tab, seven-inch tablets also haven't sold well."

    who says the first Galasy tab "sold well"? what is this flat statement based on? all we know for sure is 2.1 million 7" Galaxy tabs were manufactured and shippped, and that sales were said, once, to be "smooth." Samsung has refused to say how many were actually sold to real people. don't you wonder why they won't say?

    Maybe Samsung dumped them into the discount bins of Asia. or maybe over a million are sitting in warehouses somewhere. whatever, i bet you it was a huge flop that Samsung has swept under its rug.

  1. SockRolid

    Joined: Dec 1969


    Back to square one for RIM

    Oh. So now RIM is going to focus on a "superphone"? Like they should have been doing since roughly January 2007?

    Maybe RIM should try to build a time machine instead. It's the only way they would ever be able to get back all the time, energy, money, brand equity, and mindshare they lost by developing the PlayBook.

  1. slapppy

    Joined: Dec 1969


    RIM will fail

    First of all "Superphone" will not be good enough. They need to release their "SuperDuperPhone". lol

  1. tfmeehan

    Joined: Dec 1969


    Why does...

    the image of a chicken running around without a head come to mind?

  1. facebook_Mike

    Via Facebook

    Joined: Jun 2011


    "Superphone" yecch

    Can we dispense with the term "superphone"? It's such a tired cliche!

  1. Jonathan-Tanya

    Joined: Dec 1969


    7" is a better size

    First of all - no Android tablet has sold well - and that's because they've made some serious mis-steps on their business model.

    You can't use that non-selling of both 7" and 10" android tablets to say 7" doesn't work.

    Sorry - but that just isn't logical. We do know that 10" is working well for Apple - but since Apple never sold a 7" - we don't have an example of that.

    We do have an example of a 3.5" tablet - called the iPod touch - selling fantastically well.

    So, we do know that 3.5" tablets (for Apple) have sold well, and so have 10" tablets.

    Now, when it comes to other companies, you may not want to call the Nook Color a tablet, but it is a tablet and runs android, and yes, it 7-inch.

    So, it seems 7-inch does sell very well, you just have to market it as an ebook reader.

    Well - we'll have runaway sales on 7-inch tablets by Christmas, its just going to take Amazon entering the fray - with the correct business model - that is low cost, high performance, and none of this requiring of a cell phone contract.

  1. facebook_Henry

    Via Facebook

    Joined: Jun 2011


    comment title

    "Critics ... have argued that the move delayed the development of much needed BlackBerry 6 and later 7 phones, leading it to release devices like the Torch and Style using two-year-old processors that were quickly lapped by the iPhone 4 and most Android phones."

    Agree 100%

    I'm a BBerry supporter and lover, but I got TIRED of waiting for a touchscreen phone with better browser and more apps. I finally gave up waiting and got an htc Evo.... meh. Planning on getting the 9930 when it's released.

    Two companies that have been sitting on their hands while the whole world passes them by are HP and RIM. Even Microsoft managed to get out a touch-centric phone OS, while these two companies have produced SQUAT! HP didn't even have to develop anything! They BOUGHT an OS and STILL couldn't put together some freaking hardware and market it!?!? wtf??! In fact, the only company that has F**ed up worse than RIM is HP.

    Putting the 10" tablet on the back-burner was a wise move. If RIM wants QNX to succeed, it needs good phones. They have a 7". The 10" can wait. Get the phones, get the apps, get the native support. Then it will be time for a 10". Very wise move and I'm relieved to see RIM make a GOOD decision for once. I've been worried, but this give me hope.

    And regarding the comment, "... seven-inch tablets ... have been criticized by Apple's CEO ....", are you serious???! I think he may be just a wee bit biased and not entirely objective. The 7 inch is a good alternative and it has it's place.

  1. UmarOMC

    Joined: Dec 1969



    Work on your G********* GUI!!!

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