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Acer lowering notebook shipments too as iPad bites deeper

updated 10:55 pm EDT, Mon June 27, 2011

Acer summer notebook shipments drop too

Acer's significantly lowered estimates include full-size notebooks as well, part suppliers divulged Monday night. The PC builder is now planning to drop its total notebook shipments from 6.4 million to 5.4 million. About 80 percent of the drop slipped out to Digitimes is the original netbook plan, but 20 percent will come from regular portables.

Shipments should hit nearly 1.5 million in July and climb to as many as two million notebooks in August with a similar amount in September. The move should be enough to purge Acer's excess stock.

The shortfall is partly attributable to the "abnormalities" the company reported earlier, where unsold stock in Europe is being cleared out at a discount. It's unknown if the lower figure reflects the overstock or if Acer's situation has worsened.

Acer's currently retired founder Stan Shih has largely confirmed the plans and blamed the slowdown on the company still adapting to the reorganization around mobile. The Taiwan PC builder is moving in the "right direction" and just needs more time for these changes to become visible, he says.

Once extremely dependent on netbooks, Acer is now mostly giving up on hopes of relying on it as more than a side business. Shipments are expected to remain steady but will center on cloud-focused users rather than the mainstream. Tablet shipments were already known to be flat at 800,000 in both the spring and summer but are helping to offset the losses.

The lowered notebook shipments can largely be blamed on the iPad. Apple's tablet has been mostly blamed for a steep drop in netbook sales for Microsoft as a whole as users either bought an iPad instead or decided to replace an existing netbook with a tablet instead.

by MacNN Staff



  1. DaJoNel

    Joined: Dec 1969


    Where'd you go, Clarence?

    Or do facts like this just not appeal to you?

  1. iphonerulez

    Joined: Dec 1969


    I remember the jackasses braying that

    the overpriced iPad would never hinder $350 Windows netbook sales. In fact, the iPad was supposed to be a temporary device until real computer users came back to Windows netbooks after finding out that the iPad was a crippled device not capable of meaningful consumer use. I haven't heard those jackasses braying for some time.

    I love the way Acer is in a state of denial and that notebook demand has fallen off due to every reason except the iPad. If such is the case, why even bother to build a tablet to compete with the iPad. They could just wait out consumers until they're ready to buy Acer notebooks in a year or two. Would the jackasses ever have guessed that the piss-poor Windows netbook would become merely a side business? I guess not.

  1. nitin_bansal

    Joined: Dec 1969


    Good one

    I Agree

  1. nitin_bansal

    Joined: Dec 1969


    nice post1

    good one1

  1. Foe Hammer

    Joined: Dec 1969


    If Only They Would Have ...

    ... smashed a giant apple ice sculpture like Hanvon, their sales would be so much higher.

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