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http://www.macnn.com/articles/11/06/26/apples.ubillos.reassures.video.editors.after.fcpx/

Final Cut Pro lead: FCP X is the 'beginning of a road'

updated 12:45 pm EDT, Sun June 26, 2011

Apple's Ubillos reassures video editors after FCPX

Apple's video editing software lead Randy Ubillos quietly addressed some of the fears of professional video editors following the rocky introduction of Final Cut Pro X. Shortly before the company's more technical help, Ubillos was adamant to a CreativeCow forum member that the feature set wasn't concrete. Alluding to an upgrade pattern similar to iMovie, he saw it as a foundation for a larger platform.

"Final Cut Pro X 1.0 is the beginning of a road, not the end," the executive said.

He added that the inability to port Final Cut Pro 7 projects stemmed from a lack of data and the development work that might have been involved in the conversion process. Links between connections in FCPX are built into the timeline, not the editor's head as in 7. Other posters saw FCP7 as having a fundamentally different approach to joining video clips.

No pressure existed to find a workaround for this, Ubillos explained, since he didn't expect video editors to risk losing work or slowing themselves down moving from 7 to X. "We never expected anyone to switch editing software in the middle of a project, so project migration was not a priority," he said.

The app has taken flak for dropping a number of features that some video editors consider crucial, such as multi-cam support, more independence over audio tracks, and numerous other features that can be necessary for some movies and TV shows. Apple allows FCPX to run without overwriting 7 but may leave some companies editing with the old version for months or more if they don't switch to a rival system like Adobe Premiere or Avid.

by MacNN Staff

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software, digital imaging, Adobe, Final Cut Pro, Avid, Premiere, iMovie, Apple, Final Cut Pro X

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Comments

donmontalvo
Fresh-Faced Recruit

Joined: Oct 2009

+3

06/26, 01:02pm | report spam | close Reply |
AVID, Premiere...

...some of our clients are asking us to help them road map the migration from FCP. I don't doubt the move to FCPx was the smart business move, since Apple is likely to make a lot more money off the amatures than the pros. But expect an exodus to AVID and Premiere, and the inevitable "light" versions of these apps for consumers.

Apple may have shot themselves in the foot this time. May not feel it for a while, but it's done.

Don Montalvo

igroucho
Fresh-Faced Recruit

Joined: Nov 2005

+8

06/26, 01:21pm | report spam | close Reply |
Time to move on

from the old to the new.
This v1 and all features will be added. You have to have a robust 64 bit core. The move was essentiell. This is just the beginning of something new and after all there is still FCP 7, so why the wining?

aussiearn
Fresh-Faced Recruit

Joined: Jan 2011

+4

06/26, 01:36pm | report spam | close Reply |
Whiners!

I agree with igroucho! People whining are just not not being very professional. As an editor I am using FCS3 for my mission critical work, and have begun a separate project in FCPX to bring myself up to speed. As more features are added I can see myself moving more and more over to FCPX. My initial experience has been really positive as I took the time to watch the videos at www.macprovideo.com and got a great tip about gaps being clips from www.fcpxtutor.com. Also big thumbs up again to Ken Stone at www.kenstone.net who is a legend and gives a great tutorial.

climacs
Fresh-Faced Recruit

Joined: Sep 2001

+2

06/26, 01:48pm | report spam | close Reply |
just don't install FCPX on the same drive as

FCP6/7

http://support.apple.com/kb/HT4722

It is strongly recommended that you install Final Cut Pro X, Motion 5, and Compressor 4 on a startup disk that does not have Final Cut Studio (2009) already installed.

demani
Fresh-Faced Recruit

Joined: Jan 2005

+11

06/26, 03:00pm | report spam | (2 replies) close Reply |
Uh because FCP 7 isn't available?

Do you trust Apple to update FCP X the same way they updated QT X? Both were released to replace an older product and had less features than the older model. QT hasn't had a single update that added feature parity with QT 7. So I don't count on APple to do anything (hope maybe, but not count on).

And the issue with importing FCP 7 projects is that we'd be able to bring data forward with us, rather than needing to keep old machines with old OSX around to keep running it (no guarantees that 10.8 in a 18 months won't kill FCP7 for good). Many editors go back to old projects (for example, cutting 60 second commercials down to 30 or 15 seconds, or doing a director's cut for retail release of a movie). It has plenty of use- and it may just end up being someone else who does it unfortunately.

aussiearn
Fresh-Faced Recruit

Joined: Jan 2011

0

06/26, 03:00pm | report spam | close Reply |
Same drive

I did, no problems at all.

charlituna
Fresh-Faced Recruit

Joined: Sep 2009

+2

06/26, 03:24pm | report spam | close Reply |
Non of this should be a shock

They were clear when they previewed FCPX in April that this was a brand new software, bugs and missing features should be expected as it happens with new software from all companies all the time.

They released it on MAS which is known to not be able to update pre MAS software.

THey said after NAB that what was seen wasn't the final version and there was much more to come.

And Randy is right. Pro editors don't change mid stream to an untested program. So the lack of importing at this moment isn't really that huge of a deal. Also, we tend to keep our disks so we can go back to all kinds of prior setups if needed. Especially these days when you can clone a frozen set up to a hard drive, flash drive or even SD card pretty easily.

facebook_Clarence
Via Facebook

Joined: Jun 2011

-17

06/26, 05:45pm | report spam | (2 replies) close Reply |
Beginning of a road:

This road goes downhill.

macentric
Fresh-Faced Recruit

Joined: Sep 2005

-2

06/26, 05:46pm | report spam | close Reply |
This isn't the beginning of a new road...

It is a fork in the road. You can choose to take the FCPX fork and continue with Apple or you can choose either the Avid or Adobe forks in the road. One way or another your old projects won't import and you have to retrain yourself or staff on a new product that may or may not work well with your workflow.

DoctorGonzo
Grizzled Veteran

Joined: Oct 1999

+11

06/26, 07:31pm | report spam | (2 replies) close Reply |
We're on a road to nowhere...

"We never expected anyone to switch editing software in the middle of a project, so project migration was not a priority," he said.
-----

This. Is. Crazy.

I can't tell you the number of times people in my office have to go back to projects that have already aired.

That's like saying "We never expected anyone to switch word processing software in the middle of a book, so project migration was not a priority." The completely insane suggestion is that creative projects have a definite end, and never need to be revisited.

It's like saying Xcode 5 won't open Xcode 4 projects, so Apple engineers should just rewrite OS X from the ground up for 10.8. I mean, they can just wrap up 10.7 on XCode 4 and move on, right?

And we can't stick with FCP7 since Apple RECALLED the retail copies. And it won't be supported any further, and will inevitably break with an OS X update.

walkerbell
Fresh-Faced Recruit

Joined: Jun 2011

-6

06/26, 10:01pm | report spam | close Reply |
Well said...

http://www.larryjordan.biz/app_bin/wordpress/

It doesnt need to be perfect but it needs to be an upgrade - not a shinyfast toy....

Larry says it right what it needs to be redeemed.

climacs
Fresh-Faced Recruit

Joined: Sep 2001

-3

06/27, 01:58am | report spam | close Reply |
sign the petition

FCPX is not a professional application

http://www.PetitionOnline.com/finalcut/petition.html

iBattleCat
Fresh-Faced Recruit

Joined: Jun 2011

+3

06/27, 06:07am | report spam | (2 replies) close Reply |
Enough Already....

I agree with iGroucho and Aussiearn. This Whining seems pretty childish. How many of you editors can build an editing software from the ground up. And who in the world would install a new version of any editing program halfway through a project and use the new version. No smart editor would do that. They would continue their path on their proven software and take a test drive on another project starting from scratch with X. And at their pricepoint they can use X for projects they deem fit. And one day X will fully take over for FCS3. I'm on many FCP, AVID, and ADOBE forums and there is mass whining. What a bunch of damn spoiled editing snobs. Until you can build your own system out of scratch, stop acting like Santa Claus visited but didn't give you every damn gift on your huge xmas list. Who else is selling a editing app for $299 that can do what FCPX can, with the speed it can, of course without all the bells and whistles we are accustomed to. Stop Being Editing Snobs and use what you have that has been working well. You know the saying, sometimes you have to go one step backwards to go two steps forward. I think it will work out very well in the end. Whoever is going to jump ship and go back to AVID, and ADOBE when they already have FCS3, then go, that might also mean that you probably weren't very good at FCP 7, so you will use X as a reason. Just be happy with 7, when X is ready for your tastes just move on with a smile on your face. This thinking and impasse, will leave you as part of the history of editing like all the other old editors who didn't want to move past what they felt comfortable with. I tip my hats to those who aren't whining and new editors that will be learning how to edit on FCP X, ready to take each update with a smiling face. These forums with the whining has shown to me how spoiled some editors have gotten and how unprofessional they can sometimes be. I feel sorry for your children if they handle things the same way. As we Army folks say, Suck it up and drive on.

climacs
Fresh-Faced Recruit

Joined: Sep 2001

-1

06/27, 07:00am | report spam | (1 reply) close Reply |
GFY iBattleCat

you have no idea what you are talking about.

NONE.

iBattleCat
Fresh-Faced Recruit

Joined: Jun 2011

+1

06/27, 07:42am | report spam | (2 replies) close Reply |
OH YES CLIMACS

And you said a whole lot with one line. So you don't agree with anything I said. Well let's see, you wrote a petition and 419 people followed in your path. I'm agreeing that their is some disappointment to FCPX's announcement, but does FCS3 instantly not work anymore. Is it me, or is that not even being considered to be a viable option for editors that know how to use it and maximize with it.

Even if you are a great editor, your elitist attitude will always be your weakness and keep you back. WHO DO YOU THINK YOU ARE, thinking a public company on the stock market is going to give you their source code. Why don't you and all the Whiny editors put your money where your mouth is and purchase it like Apple Purchased KEYGRIP from Macromedia. Everyone complains and then wants a free handout. No software is perfect. Not AVID, ADOBE, FCS, but Apple does have a nice platform to work on and even those prior companies EVEN had a chance to blossom on the Mac Platform, so just be disappointed and continue to use FCS and when X becomes more to your Elitist liking, then buy it and use it. Great price point to start with and if updates will come that will fill your needs, than that is a great deal. I mean look at Windows huh. They release their software with so many holes to fill, and everyones computers get screwed in the process. Everyone who buys it helps MS turn a piece of Swiss Cheese into a slice of American Cheese. But by then was it worth the fact that you might have lost everything you needed with all the viruses and worms that got through all the holes in the first place. Unfortunately, they are still going strong though. This little bump in the road will surely be smoothed out soon enough. Have you ever wondered how many people on macs use FCP to edit. Probably less than 20,000. So they should pour millions into it over the years and then because of your petition just hand it all over to you. Mr. Climac, who will save the world of editors. The Editor's Salvation Man. Be happy with what you have. All this ranting and raving just shows you have no life. get out of the editing bay and buy an ice cream cone and just love life. My fellow servicemembers are all over the world, ready at a moments notice to step up and protect the rights of people like you that are not grateful with what they have and they whine whine whine. If America ever fell like Rome did, I'd like to see you try to convince someone that they should also whine about some editing software. Maybe then, you'll realize it's not that serious and that what you have will suffice. Have a good day.

Read more: http://www.macnn.com/articles/11/06/26/apples.ubillos.reassures.video.editors.after.fcpx/#ixzz1QTYZxHy6

REZOLUTION
Fresh-Faced Recruit

Joined: Oct 2009

-5

06/27, 11:38am | report spam | close Reply |
Hey Fan Boys! Get a clue!

All you Apple Zombies that are giving this new app the salute...realize one SIMPLE THING -
Have you ever witnessed a release of ANYTHING from Apple that has received this much Flak?

NO.

There's reasons why this is a problem.
Before you blindly accept what the company is shoving down your throat I'd look around and see what the actually users are having a problem with....
We ALL wanted this to be great - it's not...it sucks in so many ways it's difficult to handle. Sure, it's got some fancy gizmos - but they LEFT out what many need and use... it's that simple.
Sure, I was there at NAB and they said they were still working on it...IN APRIL. They didn't say they'd be releasing a beta program FOR SALE.

REZOLUTION
Fresh-Faced Recruit

Joined: Oct 2009

0

06/27, 11:48am | report spam | close Reply |
Here's yet another low-down to the problems...

http://jefferyharrell.tumblr.com/post/6830049685/what-went-wrong-with-final-cut-pro-x

Loren
Fresh-Faced Recruit

Joined: Mar 2001

-2

06/27, 12:23pm | report spam | close Reply |
Disingenuous

Ubillos seems to be engaging in dichotomies. We don't expect you to switch from kindly old FCP7 so we put X on the App Store at a magnetic pricepoint. We offer a complete paradigm shift in editing interface but the expected pro features are missing. FCPX will have all your favorite keyboard shortcuts, but it doesn't. NTO= NOT THOUGHT OUT.

From a coding point of view, with 64-bit and cool look, this seems like a triumph. But from an FCP7 user point of view, PLEASE get this product back to the drawing board.

Beansmaster
Fresh-Faced Recruit

Joined: Jan 2007

0

06/27, 12:50pm | report spam | close Reply |
Take the long view.

I am mystified by the reaction to FCPX. It sounds remarkably like when InDesign came out and all the people who had been bitching about Quark Express for the past decade were suddenly faced with a new platform that they might be asked to use. All of the same arguments were made:

"It doesn't do the same way that the old product did." No, but if you have conscientious developers who are interested in improving their product who are freed from the constraints of one way of doing things, they can frequently find ways to do the same thing in more efficient and productive ways, as Adobe did with InDesign.

"The production facilities won't support it." Printers not only moved to supporting InDesign but finally realized that being beholden to one manufacturer's formatting was a bad idea and most, if not all, moved to PDF printing.

"It doesn't work with my workflow." If your workflow is so rigid and limited by your tools, you have a problem. Workflow adapts to tools a lot easier than tools adapt to workflows.

In 2000, a week after InDesign was announced, I was working as a marketing manager at a content management company. Our product allowed users to pull data from quark documents and map it into templates to allow publications to create XML based websites. We were given the opportunity to give a demo to one of the cofounders of Quark and after telling us that he liked what our "little company" was doing, I happened to ask him what he thought of the InDesign announcement. His reaction was surprisingly dismissive and basically amounted to him saying "How many InDesign users do you know? ZERO!"

Quark failed to adapt, Adobe now dominates the field and I don't know a single print designer who uses Quark now. Apple is adapting. They are simply repeating a course of action that worked for them in transitioning from OS 9 to OS X. Anybody want to go back to OS 9 running on Motorolla chips? Yeah, that's what I thought.

climacs
Fresh-Faced Recruit

Joined: Sep 2001

+2

06/27, 01:14pm | report spam | close Reply |
@Beansmaster

where your analogy falls apart is that Apple clearly and abundantly communicated where OS X was and where it would go. Hence, few people complained about all the features it was lacking, knowing that they would come.

Apple also handled masterfully the transition from PPC to Intel chips.

This FCPX fiasco, however, is the equivalent of pulling all PPC Macs from the market and then throwing OS X Public Beta over the wall without any warning that it can't communicate with printers and only two browsers will work natively.

Apple could have avoided this very righteous fury by allowing FCP7 to remain on the market while making it clear that FCPX was 'the beginning of the road, not the end'.

And I STILL do not understand why they killed DVD Studio Pro. Maybe someone brighter than me - like iBattleCat - can explain that one to me and how Apple was doing me a favor with that.

Preferably in less than 2000 words.

climacs
Fresh-Faced Recruit

Joined: Sep 2001

+1

06/27, 01:27pm | report spam | close Reply |
furthermore

please explain to us know-nothing idiots - many of which have likely spent decades in the production business - , why we should be expected to do without OMF/AAF export, without EDL export, without independent audio tracks, without support for RED files, without multicam editing.

Remember that FCP7 was already long in the tooth and video professionals were eagerly awaiting an update. Now, many are not going to wait around to see if and when FCPX gets its act together. They can't afford to do that; they're going to move on to Avid or Premiere.

There's also a trust issue here, which has been shattered by the ham-handed way FCPX was released. A lot of freelancers and companies invested in the Apple way of doing things because we all felt they 'got' what we needed. Now, we're not so sure. I know that Avid is dedicated to catering to video pros. Few of us are sure Apple is interested in that any longer - where is this 'road' leading us to?

erics
Fresh-Faced Recruit

Joined: Sep 2010

0

06/27, 01:31pm | report spam | close Reply |
No escape!!

Oh man there is no escape from this.
First Macrumors then REDUSER then Creative Cow and now MacNN?
This is probably the best marketing PR for Apple ever :)
I love my FCPX, it wont replace our Avid/FCS/CS5.
But it will help me get prepped for whats to come!

tfantz
Fresh-Faced Recruit

Joined: Nov 2007

+1

06/27, 02:05pm | report spam | close Reply |
FCP X & FCP 7

I have no issue with Apple releasing FCP X with the feature set they did. I believe they needed to respond to a market that had not seen a basic update in awhile... BUT where they really screwed me and themselves is by yanking Final Cut Studio off the market, period. You can't order it, Apple removed the SKU, no one has it in stock. So... I have clients that can't even simply expand the workflow they already have, and basically with no notice. Apple did not make a mistake with FCP X, they made the mistake by instantly killing FCP 7.

With the demise of the XServe, the XRaid chassis and the relative age of the Pro apps, Apple appeared to be pulling out of the IT and pro video market, so what was out there was "doubt". They had a great chance to change that with all the positive things in FCP X, but at the end what they left is more doubt. "You mean the thing I have now, that I could order yesterday, that works with X,Y,Z, I can't order today, and the replacement doesn't do X,Y,Z? And I had no notice?" Not smart, totally unnecessary and alienating a lot of advocates.

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Final Cut Pro lead: FCP X is the 'beginning of a road'

updated 12:45 pm EDT, Sun June 26, 2011

Apple's Ubillos reassures video editors after FCPX

AVID, Premiere...

Time to move on

Whiners!

just don't install FCPX on the same drive as

Uh because FCP 7 isn't available?

Same drive

Non of this should be a shock

Beginning of a road:

This isn't the beginning of a new road...

We're on a road to nowhere...

Well said...

sign the petition

Enough Already....

GFY iBattleCat

OH YES CLIMACS

Hey Fan Boys! Get a clue!

Here's yet another low-down to the problems...

Disingenuous

Take the long view.

@Beansmaster

furthermore

No escape!!

FCP X & FCP 7

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Final Cut Pro lead: FCP X is the 'beginning of a road'

updated 12:45 pm EDT, Sun June 26, 2011

Apple's Ubillos reassures video editors after FCPX

Related Articles

Recent Articles

AVID, Premiere...

Time to move on

Whiners!

just don't install FCPX on the same drive as

Uh because FCP 7 isn't available?

Same drive

Non of this should be a shock

Beginning of a road:

This isn't the beginning of a new road...

We're on a road to nowhere...

Well said...

sign the petition

Enough Already....

GFY iBattleCat

OH YES CLIMACS

Hey Fan Boys! Get a clue!

Here's yet another low-down to the problems...

Disingenuous

Take the long view.

@Beansmaster

furthermore

No escape!!

FCP X & FCP 7

Login Here

Register for our weekly email newsletter:

Connect tools:

Subscribe

to our RSS

Follow us

on Twitter

Most Read

10 Most Discussed

MacNN Marketplace