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Study: iCloud could get 76% takeup, iMessage about 73%

updated 04:45 pm EDT, Tue June 21, 2011

RBC reckons iCloud, iMessage likely to be popular

A new study by RBC analyst Mike Abramsky suggested Apple could get rapid adoption of the core services it rolled out with iOS 5. A full 76 percent of the 1,500 iPhone owners asked were either somewhat or very likely to use iCloud. Its value as online storage was likely to partly nullify one of Android's advantages and improve the "loyalty and stickiness" of iPhone users that might have otherwise jumped ship.

About 73 percent were also likely to use iMessage. The service is a rough parallel to BlackBerry Messenger and, like RIM's service, is expected to give users an incentive to find fellow device owners.

Of the new services, however, far fewer were likely to pay for an iTunes Match subscription, Abramsky found out. Only 30 percent were likely to pay the $25 yearly fee to get always-up access to their music collections. The cost of the service was the likely the only obstacle.

Extrapolating from his results, the analyst predicted that Apple could have as many as 150 million of its 200 million iOS users running iCloud, 146 million using iMessage, and 60 million on iTunes Match. The scope would make it nearly as large as Gmail's 200 million and come within half of the share of both Twitter and Yahoo, which each have 300 million. Actual use might be less since other countries may not see as much adoption as the US.

by MacNN Staff



  1. testudo

    Joined: Dec 1969



    A free service that allows users to download their purchased content multiple times might get used by a large percentage of users? I'm shocked!

    The 13% that said unlikely probably misunderstood what iCloud would do for them with their apps and all.

  1. Arne_Saknussemm

    Joined: Dec 1969


    Or that 13%....

    ...have just been reading about LulSec's, and other security breaches on the net...

    So far only the Mr. Big of the net need to worry a lot about security, but having a lot of Mr. Smalls all bunched up together under one lock make the little targets a very attractive proposition.

    Besides what’s so bad about using your home computer as your hub? Flash memory is almost dirt cheap nowadays. And internet access is nothing like universal or free.

    Bet some one will just repeat some advertising pitch from some cloud storage solution...

  1. charlituna

    Joined: Dec 1969


    he could be proven wrong

    Apple's staff will position iCloud as a non option for new buyers as part of their whole set up thing. It's free, it deals with the issue of 'oh you have to swap my busted phone, well no i've never done a back up ever' and 'what, my phone is totally bricked and all my info has been erased, but I never backed it up' so of course they want everyone on it.

    So given that, the numbers could be a lot higher.

  1. sailin74

    Joined: Dec 1969


    Like most Apple products

    Most people aren't yet aware that they have a need for the service.

    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969


    re: Like most Apple products...

    You are correct. I have never felt the need to buy or use any Apple products or services.
    Never will. LOL!


    - Sent from my Android Device.

    Comment buried. Show
  1. facebook_Clarence

    Via Facebook

    Joined: Jun 2011


    Apple products

    Are for show. Look at me, I have an iPhone!!!!! I AM SO COOL.

    When I got rid of my iPhone, I went to the Apple store and asked an employee where waste bin was located, so I could slam that crappy device in the trash as hard as I could. The glass screen broke and they asked why I did that, and I just said drrrrrrrrrrrrrrrrrrroid!

    Never will buy another Apple device. I even rejected an employee's purchase order of an Apple product and got them a better alternative for less.

  1. Salty

    Joined: Dec 1969



    This is a joke. Nearly every iPhone user will have an Apple ID already whether they choose to add it to an email addy or not, they'll still be using iCloud. Nearly 100% of iOS 5 users will use iCloud, even if they don't realize they're using it!

    As for iMessage. iMessage uses itself. If you text another person with an iPhone, iMessage kicks in. It's as simple as that, it's not a separate program. If you text on your phone and have more than two friends, you'll use iMessage.

  1. nat

    Joined: Dec 1969



    you're scum. and a liar. basically you're a waste of space.
    lying scum.

  1. thnikkaman

    Joined: Dec 1969



    Die in a fire, you f****** scumbag.

  1. bluejammm

    Joined: Dec 1969



    Take it easy. He's just a troll.

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