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O2 UK skips BlackBerry PlayBook due to poor 'experience'

updated 08:20 am EDT, Thu June 16, 2011

O2 UK passes on BlackBerry PlayBook

O2 UK dealt a symbolic hit to RIM on Thursday after it shot down any plans to carry the current BlackBerry PlayBook. Customers who had shown interest in the tablet have been told that the British carrier "will not be selling the device" for what it implied was the rushed state of the software. There were "some issues with the end to end customer experience," it said.

The carrier was supposedly not against the PlayBook in itself and was still collaborating on future models.

Although not explicitly stated, it's likely that O2 objected to features consciously left out in the haste to have a competitor to the iPad on shelves. RIM shipped the PlayBook without native BBM, calendars, contacts, and e-mail, limiting the Wi-Fi version of the tablet to pair up with a BlackBerry to equal features that other tablets could manage by themselves. The company promised an update to bring these in within 60 days of the mid-April release but promptly delayed it to late summer.

Other carriers, such as Sprint and major Canadian carriers, have been selling the PlayBook and pitching it as a companion to a BlackBerry phone, though they haven't said how successful this was. RIM has been shy on PlayBook sales but is expected to come forward with its first official figures with its quarterly results for the spring, which are due this afternoon. [via Engadget]

by MacNN Staff



  1. lkrupp

    Joined: Dec 1969



    Simply amazing how the competition keeps stumbling and fumbling. Pressure from the iPad must be tremendous. Why else the rush to market with half finished products?

  1. shaggudaddy

    Joined: Dec 1969


    where is your road map

    Copying the competition is one thing but a road map is the biggest issue that these copycats dont have one. Good luck RIM ON YOU WAY down to the bottom.Please resurface when you have a viable product and please dont recycle the playbook. I guess all it can do is flash lol.

  1. Foe Hammer

    Joined: Dec 1969


    Why Not Call It What It Is ...

    ... an external monitor for your Blackberry?

  1. ferdchet

    Joined: Dec 1969



    You know there's a guy who looks like Wallace Shawn at RIM headquarters who keeps muttering this.

  1. viktorob

    Joined: Dec 1969


    Surprise any body?

    Does this came as a surprise? half the size of the ipad, less than half the features, poor battery performance, depends on other device, almost no apps, almost the same price a a bigger full features iPad.. What do you expected? I mean? who in their right mind will buy this? Some estimates says they sold more than 300k, does RIM has that many employees?
    We use Black Berries at work mostly because the people in charge does not even know there are other phones out there. So mostly black berry still out there thank to ignorant IT managers, and RIM is counting on them to sell this piece of junk.

    Comment buried. Show
  1. facebook_Boyd

    Via Facebook

    Joined: Jun 2011


    Not a bad device

    My buddy here at work bought one and I have been playing with it. It's actually very nice. It has a really nice UI and flow to it.
    He personally liked the smaller size. He said it was easier to hold, wasn't so heavy, and easier to type. He has an ipad also. He just found the smaller size to be much more portable and more to his liking.

    Personally, I was pretty impressed with the operating system on it. Most the bugs they have complained about have been fixed with updates already.

  1. bonzo77

    Joined: Dec 1969


    Not a good device either

    wow, facebook_Boyd-
    This is a GREAT example of quality astroturfing. You talk up the Playbook's purported selling points quite well and come across as "one of us" since your "buddy" has an iPad too. Your PR/Marketing dept shouldn't give you a raise however- who gives a flip as to what sizes your buddy likes to lug around? You need to work on credibility and selling your tale to the prospective reader. Why should a reader care what your buddy thinks, just because he's an iPad owner? Try harder!
    And what you're saying is that unless you have a "buddy" here "at work" who buys one and lets you play with it, you'll probably never get to handle a Playbook.

  1. tfmeehan

    Joined: Dec 1969


    RE: not a bad device...

    Interesting that those companies who touted their smaller tablets as the "perfect" size are announcing larger tablets in the face of sluggish sales.

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