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Report: Apple to kick off Back To School promo Wednesday

updated 12:05 am EDT, Wed June 15, 2011

$100 iTunes gift card instead of iPod Touch

New information suggests that Apple will launch its annual Back to School promotion on Wednesday, and with a twist this year that would be seem to confirm previous rumors: instead of free-after-rebate iPod Touches, the company will instead give away $100 iTunes gift cards as part of the purchase, 9to5Mac is reporting. Stores will also be redecorated, including an alleged change to the store software selection.

While the free $100 iTunes gift card is not as valuable in absolute terms as an iPod Touch, Apple may be hoping that customers will be happier with an on-the-spot gift card they can use immediately rather than having to wait several weeks for the rebate check to arrive. Customers who didn't really want an iPod Touch may also appreciate the extra versatility that the iTunes card provides, as iTunes gift cards can be used to buy not just music but books, movies and TV shows as well as apps.

In addition to changing signage and placing other information related to the latest promotion, sources say that at least some stores are partially removing the software walls, dramatically reducing the number of software titles available at the stores. Presumably the change would be made to help promote the Mac App Store and encourage customers to move completely to download-only environments. Apple itself has said they will be making both Mac OS X Lion and Final Cut Pro X available exclusively as downloads. [via 9to5Mac]

by MacNN Staff



  1. Salty

    Joined: Dec 1969



    Well Apple never does anything half assed. Besides with giving away a 100 dollar iTunes card, they're only giving away 70 dollars really. What they should do is give away a 100 dollar card for the Mac App store. That way customers would get used to buying apps :)

  1. iphonerulez

    Joined: Dec 1969


    Buy a Windows laptop and get an XBox 360

    seems like a h*** of a better deal than getting a $100 iTunes card. I'm not looking at it from my personal viewpoint, but I think most students would prefer the XBox 360. If I was younger, I think I'd prefer that. I'm a Mac OSX user and don't want an XBox 360, but it honestly seems like a much better deal than what Apple is offering. I think that Apple is really missing the better option of having a consumer decide between an iPod Touch with rebate or a $100 iTunes card since either binds you into the Apple ecosystem. I sure hope Apple knows what it's doing with the iTunes card decision.

  1. sdfalk

    Joined: Dec 1969



    ...That's just Fu&%in week...
    and I'm a long time mac user...geez

    Comment buried. Show
  1. facebook_Clarence

    Via Facebook

    Joined: Jun 2011



    So sneaky. Apple cannot be trusted! It's like taxing your income tax refund!

    All patents to Google. Google does no harm. Apple = 1984.

  1. macjockey

    Joined: Dec 1969



    Well you know Apple is really hurting for money and needs every dime they can get. ;)

  1. hayesk

    Joined: Dec 1969


    No new iPods this fall?

    This promo was previously used to clear out inventory of old iPods right before a refresh in October. Given the next iPhone has not been released yet, and the iPod touch usually follows by several months, I'd say Apple isn't updating their iPods until after Christmas. Thus they don't have overstock to dumb in a Back To School promotion. It's probably costing Apple more to give out $100 cards than it is to get rid of old iPods.

    But I can't disagree that anyone who follows Apple will see this as being cheap. However, most people don't follow Apple like the posters on this site.

  1. tfmeehan

    Joined: Dec 1969


    RE: Buy a Windows laptop and get an XBox 360

    "seems like a h*** of a better deal than getting a $100 iTunes card."

    Except for the fact that your stuck with a Windows laptop.

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