toggle

AAPL Stock: 112.76 ( -0.53 )

Printed from http://www.macnn.com

Vudu to offer digital movie cards at Walmart

updated 02:25 pm EDT, Tue June 14, 2011

Battle: Los Angeles first offering

Vudu has launched a new digital movie card service through its parent Walmart. Customers can purchase the card for a desired movie in-store, and then use the provided code at home to stream it and watch it on their computer or other Vudu-enabled electronic device, including an HDTV, Blu-ray player, or a PlayStation 3. The first movie to be offered is Sony's Battle: Los Angeles.

VUDU's main business has been offering subscription-free, video-on-demand movies the same day as they become available on DVD. Recently, the company has expanded its offering to include television shows, putting it in direct competition with Netflix and Apple's iTunes Store.

VUDU believes that offering digital movie cards is a good way to help those Walmart customers who are used to making physical purchases of DVDs, making them more comfortable with the experience of digital ownership.

Walmart bought Vudu in 2010 to bolster its penetration of the digital media delivery market.

Available now, the Battle: Los Angeles card costs $15.





by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

toggle

Most Commented