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ASUS: we're only non-iPad tablet maker keeping sales up

updated 12:55 pm EDT, Fri June 10, 2011

ASUS says Eee Pad Transformer beating non-iPads

ASUS chairman Johnny Shih claimed second place in the tablet market based on what he knew of its own Eee Pad Transformer numbers and the industry. He along with CEO Jerry Shen expected the Eee Pad Transformer to be the second-most popular tablet after the iPad and would push pas expectations with 300,000 shipped in June. The company had shipped 400,000 of the Android tablets between April and May, a third more than the 300,000 it had expected.

He also supported rumors that other companies were scaling back. Outside of Apple, others were lowering tablet production after poor sales. ASUS was doing well enough that it might raise its shipping target for 2011 by August.

Reasons weren't given for the breakaway sales. Most have attributed it to the Transformer's $400 price, far lower than the iPad 2 or most other tablets in a similar class. The signature feature, an optional keyboard dock, has also been celebrated as an advantage even though it negates the price advantage.

Shih wasn't worried about Acer's huge PC clearout campaign having an impact on ASUS. New products would counter Acer's marketing, the chairman expected.

When a new Transformer would come wasn't mentioned,although the chairman promised that the tablet's eventual direct sequel would be thinner than the current model, which is roughly as thick as the original iPad.

by MacNN Staff



  1. chippie

    Joined: Dec 1969


    Good For Asus, But I Think Samsung Will Have

    the 2nd best seller when the numbers are in for the whole year. It is rather ridiculous to
    make this prediction from an initial shipment made in april when Samsung's Galaxy tabs have been available all year and have just been refreshed. Marketing Noise!!!!

  1. thebiggfrogg

    Joined: Dec 1969


    Eee Pad Transformer...

    Man, oh, man spend the money and hire someone to create a NAME for your product!

    BTW, where are all those pre-pubescent, maxi-pad jokesters now? Flushed down the loo?

    Eee Pad Transformer! Is it a robot in disguise?

    Zoinks! Jinkies! Flippers!

  1. johncarync

    Joined: Dec 1969


    Nice spin

    They found a positive way to say, "We suck less than everyone else."

  1. viktorob

    Joined: Dec 1969



    They are talking about "SHIPED" not actual "SALES".
    I mean, with the iPad and the iPhone, AT&T and Verizon, Best buy, amazon and other reported "SALES" of the product putting them as the top selling device. Even the iPad broke the DVD record and the most sales device (and Knect broke iPads records a few months later).

    So ASUS, you meant you still producing more tablets no matter if you sell them or not? that will be more accurate information to your shareholders than a simply "shipped".

    Remember that many stores return devices to the manufacturer if they don't get sold.

  1. Grendelmon

    Joined: Dec 1969



    The signature feature, an optional keyboard dock, has also been celebrated as an advantage even though it negates the price advantage.

    Oh come on, MacNN.

    $500 iPad + $70 Apple keyboard = $570 (+ sales tax)
    $400 eee Pad + $150 keyboard dock = $550

    Umm, correct me if I'm wrong, but the Transformer with the keyboard dock is still cheaper than an iPad with keyboard. Am I wrong? Plus, most people will have to pay sales tax on the iPad, while not so much for the Transformer.

  1. facebook_Timothy

    Via Facebook

    Joined: Jun 2011



    Reading these comments day in and day out is so depressing. It's like the readers of Macnn can't see any good in any competing product. You're shackled to your iPhones and iPads and have such a closed-minded view of the tech industry it would be laughable if it weren't so sad.

    I feel sorry for you.

  1. Jonathan-Tanya

    Joined: Dec 1969


    it adds up

    Asus selling 300K per month - Samsung selling even more than that.

    B&N selling quite a few - but that is arbitrarily not being counted. OK, don't count it all you want. (but it still counts).

    You tack on Amazons tablets along, Sony's, and the fact that the white box market doubles the size of the market once again - Android is set to overtake iOS in tablets by 2012.

    It's interesting that seeing that - you don't see it.

    But in any event - despite the inability to see the big picture or put together the pieces, Android is looking to beat iOS in tablets soon enough.

    This despite the fact, that they aren't really very good, just yet. I mean Android 3.0 was buggy - version below that weren't even designed for tablets.

    There are only a handful of Android 3.1 tablets out there and many of them are tied to disastrous, offensive tie-ins to cell phone contracts - and its amazing they got this far.

    But that's the power of momentum, and Android has it.

    Despite all those missteps, they are being corrected - and by Christmas time, there will be winners and losers - some manufacturers will be bowing out, and others winning.

    You can see only the ones bowing out if you want to - be as ignorant as you want - why not.

    But if you are a developer, you have to develop for Android - you can't afford to be a fan. And iOS is worth persuing as well.

    The platforms you can still safely ignore are WebOS, Windows Phone and Blackberry Playbook. Still - all those, are worth keeping an eye on. If you think Android has failed - LOL.

  1. bearcatrp

    Joined: Dec 1969


    I get a kick out of the fanboys.....

    Rag on anything not apple. Just purchased the asus eee transformer. It does have v3.1 of honeycomb. It's pretty dam good. The build quality is great. It's fast. Asus did a great job building this tablet. It's not easy finding this anywhere online. Was lucky to snag one from newegg. Got it for the wife as a birthday. She loves it. Am waiting for HP to release the webOS tablet before deciding which one will replace my iPad v1. It's ok but don't care for a locked system. Maybe iOS5 could change my mind. Plus, allot more tablets are coming to market soon. Don't think apple will remain on top very long. Time will tell.

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