updated 12:00 pm EDT, Thu June 9, 2011
Promotion aims at gaining market share
Microsoft is trying to generate interest in the Windows Phone 7 platform with a promotion for three high-end handsets, the HTC HD7 from T-Mobile, the HTC Arrive from Sprint, and the HTC Trophy from Verizon. All three smartphones will be available for one cent with a new two year contract. In addition, T-Mobile is waiving activation its fee. The phones also will come with a card redeemable for 4,000 Xbox LIVE points.
Microsoft has struggled to maintain its share of the smartphone market. The company has not released sales figures, but analysts estimate that its partners have shipped only 1.6 million WP7 handsets.
The phones normally sell for $150-$200 with a two-year contract. Full retail value of the handsets without a contract is $469-$499.
Microsoft is offering the deals through third-party wireless dealer Simplexity, LLC. The offer is good until July 2. [via Boy Genius Report]