toggle

AAPL Stock: 121.3 ( -1.07 )

Printed from http://www.macnn.com

Guy Kawasaki to keynote MacTech Conference in November

updated 10:45 pm EDT, Wed June 1, 2011

Former Apple evangelist now a business guru

The annual MacTech Conference, aimed at IT professionals, enterprise Mac users and Apple developers, has announced that personal and business development author and former Apple evangelist Guy Kawasaki will be the keynote speaker at this year's convention, which takes place November 2-4, 2011 at the Sheraton Universal in Los Angeles. The dual-track conference focuses on IT and programming and development of software, with an emphasis this year on iOS 5, Mac OS X Lion and Apple's forthcoming iCloud services.

Kawasaki's latest book, Enchantment: The Art of Changing Hearts, Minds and Actions, is a New York Times bestseller and touches on how to create products, services and a brand that customers not only trust, but genuinely enjoy and even love -- a concept that is familiar to Apple customers but still fairly new in the larger corporate world. The book has been favorably compared to Dale Carnegie's seminal work How to Win Friends and Influence People.

Sessions at the conference will focus on both desktop and mobile technologies, and the event also offers Apple Certification exams for an additional fee on-site. The conference itself costs $999 (includes food, a MacTech Magazine subscription, entertainment and networking events and more). Attendees can save $200 by registering at the early-bird price before June 30th. Room rates at the Sheraton are set at $179 per night.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented