updated 10:45 pm EDT, Wed June 1, 2011
Former Apple evangelist now a business guru
The annual MacTech Conference, aimed at IT professionals, enterprise Mac users and Apple developers, has announced that personal and business development author and former Apple evangelist Guy Kawasaki will be the keynote speaker at this year's convention, which takes place November 2-4, 2011 at the Sheraton Universal in Los Angeles. The dual-track conference focuses on IT and programming and development of software, with an emphasis this year on iOS 5, Mac OS X Lion and Apple's forthcoming iCloud services.
Kawasaki's latest book, Enchantment: The Art of Changing Hearts, Minds and Actions, is a New York Times bestseller and touches on how to create products, services and a brand that customers not only trust, but genuinely enjoy and even love -- a concept that is familiar to Apple customers but still fairly new in the larger corporate world. The book has been favorably compared to Dale Carnegie's seminal work How to Win Friends and Influence People.
Sessions at the conference will focus on both desktop and mobile technologies, and the event also offers Apple Certification exams for an additional fee on-site. The conference itself costs $999 (includes food, a MacTech Magazine subscription, entertainment and networking events and more). Attendees can save $200 by registering at the early-bird price before June 30th. Room rates at the Sheraton are set at $179 per night.