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comScore: BlackBerry dominates Canada, Android at just 12%

updated 03:05 pm EDT, Wed June 1, 2011

comScore starts covering Canadian smartphones

comScore on Wednesday revealed some of the first real details of the Canadian smartphone market for the first time. True to expectations, Waterloo, Ontario-based RIM has the largest share in the country with the BlackBerry making up 42 percent of the entire market. The iPhone has a larger share than in the US at 31 percent.

In a surprise to Google, Android is a distant third to both of its rivals, reaching just 12.2 percent of Canada. Symbian has half the share at 6.4 percent where Microsoft's combined Windows Phone and Windows Mobile platforms sit at just 5.1 percent, half of their usual footprint in the US.

Researchers didn't try to explain the share split outside of RIM's expected national bias, though the Canadian government even more so than in the US makes the BlackBerry a regular piece of equipment. Apple's larger stake has been helped by Android's slow entry into the country as well as a much greater choice of carriers. Where US iPhone sales were dominated by AT&T until February, Canadians have had multiple carrier choices for considerably longer and now have five carriers, along with an unlocked option.

Android's failure to gain traction is unusual in the country as it goes against the carriers' own best efforts. Every significant carrier, including newcomers like Wind Mobile and Mobilicity, often advertises Android as its premiere offering even when the iPhone is present and despite downplaying the better-selling BlackBerry. The market has been partly hurt by a lack of quick access to equivalents of American flagships like the Motorola Droid X as well as long, three-year contracts that make it difficult to quickly switch over without an early cancellation fee.

by MacNN Staff



  1. SockRolid

    Joined: Dec 1969


    Easy to explain

    Re: "Researchers didn't try to explain the share split outside of RIM's expected national bias"...

    The original Android phone was a shameless ripoff of a BlackBerry. Canadians haven't forgotten that, despite the fact that Google is now shamelessly ripping off iPhone.

  1. BigMac2

    Joined: Dec 1969


    Meaningless stats

    I reside in Canada, and what I see here from all three major cell providers in Canada (Rogers, Telus and Bell) since the iPhone as come to canadian market they all give Blackberrys, Androids and Windows Mobile phone for free to liquidate their stock. Since they stocked mostly blackberry they mostly dump Blackberrys to public. Same things is happening with Androids phones market share worldwide where most of one don't choose their phone, they just got with the best deal at 0$ phone, this summer newest deal here is to give PS3 and Xbox 360 for free with new Android Xperia phone or WP7 phone.

    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969


    Looks like

    Apple is now the one shamelessly ripping off Android features. The iPhone_x wishlist looks like and Android feature set.

    Oh Apple, time to play catch up and follow the leader!


    - Sent from my Android Device.

  1. viktorob

    Joined: Dec 1969


    Android is a ripoff of the ripoff

    No wonder why Android is so low.
    RIM is a Canadian company and canadians will support RIM, even that Black Berries are not that much featured, at least it is a secure device.
    Android in the other hand, is a rip-off of a rip-off, they were trying to copy apple, they try to copy Nokia, they tried to copy Blackberry and finally they ended with a phone with much more holes than the very same Windows OS in desktops.
    Android will gain market, but not at expense of Apple but at expenses of people who don't have enough money for a decent phone but they want to look cool. So at the end, only poor people is buying androids. That is why developers are not making much money in android even that they have a bigger market share in the US.

    Comment buried. Show
  1. facebook_Clarence

    Via Facebook

    Joined: Jun 2011



    Is 2 years ahead of iOS.

    Windows Phone will be more advanced than iOS by the end of the year too.

    If Steve Jobs ever got a Droid, he probably wouldn't look so sick all the time. I'd look sick too if I had to deal with the pile of garbage known as iOS.

  1. chas_m




    Are surprisingly loyal to home-grown companies, even with the onslaught of US companies that constantly try (and often succeed) in coming into the country.

  1. Athens

    Joined: Dec 1969


    BigMac2 Right

    I think BigMac2 is right its because Blackberry's are given away for free on contracts. Some one going for a phone looks at all the cool things it does and with a $0.00 cost get it. Those that actually know anything about phones and technology get the iPhone and fork out the $$$ to do so. 78% of the market is divided between the free phone and the best phone.

  1. wrenchy

    Joined: Dec 1969


    BOGO here, BOGO there...


    You iJackoffs sound like a broken record. "Oh but it's Buy One, Get One!". Of course RIM and Android are leading because of the Buy One Get One's...

    Oh what about all the 3GS's FREE FREE FREE on a three year?? Huh Clowns? All the iPods Staples, Best Buy and others are giving FREE FREE FREE with a PC purchase??

    Go shut your iPie Holes. That BOGO excuse don't wash anymore. Think of a new iExcuse(s) of why iOS is not number one.


    - Sent from my Android Device.

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