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Nielsen finds Android's US share flattening out, WP7 at 1%

updated 02:50 pm EDT, Mon May 30, 2011

Nielsen hints Android has stopped growing

Android saw its first real decline in US share last month, Nielsen discovered in its latest smartphone use breakdown. Google's OS dropped in share for the first time in recent memory, down one point from March to 36 percent. The iPhone and BlackBerry were also largely near their earlier levels at 26 percent for Apple's devices (down one point) and 23 percent (up one).

Some of the shift was triggered by demographics that also revealed the low current share for Windows Phone 7. Although it has almost entirely replaced Windows Mobile on shelves, Windows Phone 7 had just one percent of the field and was tied with the defunct Palm OS for share. Nielsen's new division of share gave Windows Mobile the largest share outside of the top three at nine percent where HP's webOS and Nokia's Symbian were tied at two percent.

The stasis wasn't directly explained but corroborated NPD data that showed a slight drop in market share in the early spring. Most have attributed the slowdowns to the introduction of the Verizon iPhone. The second US carrier activated 2.2 million iPhones and may have blunted Android's growth by giving an option to those who wanted an iPhone but had refused to switch to AT&T. Apple's presence also took away Verizon's previously undivided attention to Android marketing.

In a step outside of its usual comparisons, Nielsen found that Android users were also the most data-intensive of platforms. An average owner used 582MB per month, significantly over the 492MB of an iPhone owner. The BlackBerry's compression helped it use the least of all at about 127MB a month, although it wasn't helped by its work focus, a historically poor web browser, and a lack of apps.

Both Android and iPhone users were far more likely than anyone else to download apps. The discrepancy may have been helped by the narrower range of multitasking on iOS, since users on that platform were overall more engaged in media streaming, music downloads, and other tasks that normally use a large amount of content. Blackberry owners were the least involved.

by MacNN Staff



  1. facebook_Clarence

    Via Facebook

    Joined: May 2011


    Poorly written

    Apple is also down a point. Have they stopped growing too?

  1. SockRolid

    Joined: Dec 1969


    Beginning of the end

    "Most have attributed the slowdowns to the introduction of the Verizon iPhone."

    Android's last safe haven has been invaded. And Verizon will favor iPhone over all droids in their ads from now on. Verizon dumped BlackBerry in favor of Android due to lack of competitiveness. I'll happen again as Android users come off-plan and can finally get the iPhone they always wanted.

    Within a year and a half, 60+% of all smartphones sold to Verizon users will be iPhones. Exactly the way it is on AT&T now.

    Comment buried. Show
  1. facebook_Clarence

    Via Facebook

    Joined: May 2011



    iPhone users are jumping to Android now. With the iPhone obsolete and new Android devices like the Samsung GS2 coming out, they're wondering why they shackled themselves to iOS for so long.

    Apple will be 3rd place in the phone market by 2013. Stock price will be down to $230-$250 by September. iPad will be the only thing going for them until early next year.

  1. kerryb

    Joined: Dec 1969


    sorry facebook-Clarence

    SockRolid is most likely correct in his prediction. If you take all smart phone buyers and average their choice between Att and Verizon you can expect a the percentage to mirror each other. Att's exclusive with the iPhone for 3 years left a lot of people to settle with a droid phone. This is not about which platform is better it is simple math and statistics.

    We get a glimpse at iOS 5 next week and nerds can then argue the benefits of that platform over the others but most people believe it or not really could care less about a phone's operating system there are other factors that guide them to a phone choice.

  1. Jonathan-Tanya

    Joined: Dec 1969


    RIM vs. Android

    Apple's quarter of the market has been solid for a while.

    Android hasn't been taking iOS marketshare - but largely cutting into RIM.

    The story, and you all completely missed it - is that at least for this month, RIM held solid (even up 1%) and Android did not cut into their market.

    Perhaps the playbook is having a halo effect. You all are too busy seeing the Playbook as not being an iPad - and not realizing it is a fully modern OS - the complaints about it, are only that they didn't include enough apps, purchasable or even pack-ins like an email client.

    Those are fixable oversights, to some extent - but what RIM has done, is gotten a very sophisticated OS out there - and wow, for a while one had to wonder if they were hopeless in that respect.

    This is certainly good news for RIM that they stopped the slide. It's RIM vs. Android folks - sorry to spoil your fun.

    This isn't about Apple, not this time.

  1. Jonathan-Tanya

    Joined: Dec 1969


    Apple down 1%

    Apple is down 1%.

    You really have to be bad at math to think Apple is the reason Android is down 1%, when Apple is also down 1%.

    I wasn't going to point that out, but you all do need to realize your religion is blinding you to the truth.

    Yes, Apple needed to be on Verizon. They also need to be on Sprint & Tmobile, and after that they have to be on prepaid - AT&T, Sprint, Verzion, Tmobile, Virgin Mobile - all those prepaids which they are not on so far.

    There are all kinds of safe havens for Android, and thats just in the U.S. worldwide - most of Android's market is a safe haven (meaning iOS isn't competing in that segment).

    Android is not going after iOS - I mean, sure, to some extend - but mostly they are looking at taking Nokia's remaining share - and RIMs. And converting feature phones to smart phones.

  1. SockRolid

    Joined: Dec 1969


    Re: RIM vs. Android

    @Jonathan-Tanya re: "This isn't about Apple, not this time."

    Yes it is. Apple is aggressively developing iOS for iPhone, Google is aggressively copying iOS, and everyone else is making excuses for failure. RIM simply gave up on phones and bought a new OS, QNX, which isn't suitable for phones. And they rushed PlayBook to market thinking that getting there early, even with a half-baked product, was a good idea.


    What kind of a business plan is that? I'll be amazed (and delighted) if the Balsillie-Lazaridis co-dependent CEO duo are still around to point fingers at each other by next year.

  1. SockRolid

    Joined: Dec 1969


    Re: Apple down 1%

    @Jonathan-Tanya re: "There are all kinds of safe havens for Android [...] most of Android's market is a safe haven (meaning iOS isn't competing in that segment)."

    Android is being kicked down the stairs into the low-end smart phone ghetto. In the U.S., a relatively affluent country, iPhone on Verizon has stopped Android's growth. And Android's presence on pad computers is near-zero. (It will stay near-zero, Google knows it, and that's why they're rushing Chrome OS out the door, but that's off-topic.)

    The real growth area for Android is in China. And guess what. Chinese domestic market Android phones don't use Google search (rather famously I must say.) They don't use the rest-of-world weedpatch known as Android Market. And they don't spam their users with AdMob ads, which is the whole point of Android in the first place.

    So yes, I'll agree that Apple doesn't compete in the brain-dead low-end market. They don't need it. Android can have that market all to itself. A real "safe haven" alright.

    Comment buried. Show
  1. linlijunhh

    Joined: Dec 1969


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  1. marthill

    Joined: Dec 1969


    Actually iOS far larger than Android and Android a

    In Q1 2011, for the first time since Android began it's break-neck growth, NPD reports that Android's share of quarterly sales in the US smartphone market shrank quarter-to-quarter (by 6% in fact) to 50%.

    In contrast Apple's iPhone grew 47% to capture 28% of all smartphone sales in the USA. IDC reports that Apple had the highest growth of any mobile phone vendor worldwide in Q1 2011 year over year of 115% with second place ZTE growing 45%, Samsung growing 9% and HTC and Moto not even on the chart.

    The iOS installed base as a whole however is significantly larger than Android worldwide and in the USA. iOS quarterly unit sales are close to Android unit sales with Android growth now starting to plateau.

    ComScore reported in April that active iOS devices outnumber Android devices by 59% in the USA and by 116% in Europe, and with total iOS devices sales tracking quite closely to Android devices for the last couple of quarters (32 million Android vs 33 million iOS in Q4 2010 according to Canalys) the gap is not growing smaller very fast.

    Google announced at I/O that 100 million Android devices have been shipped since October 2008. However, 187 million iOS devices have been sold since mid-2007.

    With only 17 million iPhones shipped in its first two years on the market, with the iPad being only just over a year old and with carrier contracts locking phone users in for 2 years, the vast majority of those 187 million iOS devices are still active.


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