AAPL Stock: 109.65 ( -1.66 )

Printed from

Twitter to keep TweetDeck active, focus on pro users

updated 12:40 pm EDT, Wed May 25, 2011

Twitter and TweetDeck deal to keep app

Twitter on Wednesday discussed its buyout of TweetDeck with a promise the existing app would stay. Rather than subsume it as with Atebits, the company planned to keep developing the app "that users know and love." It saw the multi-platform client as a way of giving companies and power users a way to track conversations. TweetDeck founder Iain Dodsworth saw itself as occupying a high-end where the web and the mobile apps covered everyday users.

"The mainstream Twitter user-base is well catered for by and the official mobile clients," he said. "And by becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs 'more power.'"

Team members would stay in London and mostly use Twitter's larger resources to refine their app.

Concerns had existed with the merger that Twitter was reducing the diversity in clients with the deal. While still reducing competition from outside the company, the new plan would keep variety intact. Twitter isn't believed to be making further acquisitions in the near future.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented