updated 07:25 pm EDT, Wed May 25, 2011
Includes Bing searching, article sharing, more
Microsoft has launched MSN Onit, a men's lifestyle and article aggregator, as an app for the iPhone and iPod Touch as well as a version specifically for the iPad. The app, previously available only on Windows Phone 7, takes content from MSN along with a number of men's magazines (including Esquire and Men's Health) and popular sites like Playboy's The Smoking Jacket and delivers the aggregated content in a magazine style. Users can run related searches (using Bing) and share articles to Facebook if desired.
The app is squarely aimed at men's interests, with automotive reviews, health and fitness tips, fine food and wine (or beer) guides, tips on fashion and style, travel, pop culture, technology, DIY activities, investment advice, sports and entertainment reviews, and articles on sex along with the requisite plethora of photos of attractive women. The Bing integration can be used to help locate local businesses, restaurants and entertainment venues, travel planning, follow-up research and more.
Users with a Windows Live ID can sync their MSN Onit settings and "To Go" list (the latter being a short checklist of saved articles to be read later) from the iPhone or iPad to Windows Phone 7 devices. Both the iPhone/iPod Touch and iPad apps are free and available for download now. Microsoft says it will be bringing the app to other smartphone platforms soon.