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Amazon tablets may cost $349 and $449, forced to go LCD only

updated 12:05 pm EDT, Mon May 23, 2011

Amazon tablets get prices, history in leak

Further insight may have surfaced for Amazon's Coyote and Hollywood tablets with Taiwanese sources claiming Monday to know more about pricing and Amazon's original goals. The seven-inch Coyote is now targeted to cost $349 and could be one of the least expensive dual-core Tegra 2 tablets. The quad-core Tegra 3-based, 10-inch Hollywood would cost $449, PCMag said, hinting that the move to quad-core wouldn't carry any price premium.

The company is expected to use all-LCD technology, likely color-rich IPS panels similar to those on the iPad or Nook Color. Amazon had reportedly aimed at first for a screen like Pixel Qi's 3qi that could flip between an E Ink-like grayscale display and an LCD, but the exact technique wasn't expected to be ready until 2012 or even 2013. The decision may create a moment of irony for Amazon, which has actively attacked the iPad's readability in Kindle ads but would have to face the same problem just months later.

Leaks have had at least one of the tablets co-designed by Samsung and made by Quanta for a second-half 2011 shipping window.

The pricing could give Amazon a distinct competitive advantage by the time it ships. Combined with its name recognition and connection to reading, it also has a chance at usurping other Android tablet manufacturers for the top spot as well as putting pressure on a largely unchallenged Apple iPad. While Google has been rumored collaborating on the tablet, Amazon is expected to have a custom interface and focus heavily on the Amazon Appstore, the Kindle Store, and other portals that cut Google out of the loop altogether.

by MacNN Staff



  1. SockRolid

    Joined: Dec 1969


    Amazon pad will be clear #2 behind iPad

    Only Amazon has a chance to make any dent in iPad market share. Amazon already has years of Kindle hardware design experience, they have plenty of retail experience, plus hundreds of millions of account-holders' credit card numbers. None of which Google has.

    Amazon also understands customer support, something that Google is still clueless at. Google managed to create a huge wave of consumer rage when the original Nexus was rolled out. With near-zero customer support. Oops.

    Still, iPad is unbeatable. Much of its success is due to the brick-and-mortar Apple Stores, which Amazon completely lacks. On a good day, 1 million people around the world visit an Apple Store. And that happens several times a month. 1 billion visitors have been to an Apple Store since 2001.

    This is critical because iPads (and all the xPad clones) are the kind of product that users need to first try in person. It's such an intimate form of computing. On their first experience, they're hooked. And after that, (and oh, the irony, are there when they want to buy more iPads for the family or upgrade to next year's model. See how that works? Take note, Amazon.

  1. freudling

    Joined: Dec 1969



    Nope. TouchPad is also a contender.

  1. Jonathan-Tanya

    Joined: Dec 1969



    I agree that from the perspective of the individual tablet with the most sales - iPad is unbeatable.

    In terms of iOS tablets vs. Android tablets - iOS will lose to Android. However no individual model will sell better than the iPad....there will be some high selling units such as B&N Nook Color, the new Amazon tablets, and Sony tablets...combined with some also rans like the Xoom and Galaxy Tab, etc. by 2012 Android should be doing well in the tablet space.

    I mean the Xoom business model needs to be destroyed - Android tablet OS needs to get the bugs worked out, there need to be a lot more Android tablet apps - there is a lot of work to do, but by 2012 - that work will have been done, and Android's multi-vendor approach will be taking a chunk of marketshare.

    I look forward, in particular to Amazon's entry. I think they will instantly take a lead in the Android tablet space - and be considered somewhat of an iPad alternative, for having taken that lead.

    I don't think Apple has to worry, they don't want to do 7" tablets, so they will give that market to Android. In the 10" space - they'll have some competition, but they'll still be the premium choice.

  1. macnews1

    Joined: Dec 1969


    Not so fast

    Just a counter point but Jonathan, you say iOS will lose to Android by 2012. You then say it has bugs that need worked out, and I do agree, but don't think those are going to be close to "beat iOS" ready by 2012. Getting close, maybe but not close enough to defeat it in a year.

    Then you talk about the multi-vendor approach and here is where I think you are really wrong. In the phone space this has worked well to sell more android enabled phones. We all know, however, many of these sales (I would say likely a majority) came from many BOGO offers or other deeply discounted offers due to the subsidized cell phone industry model. I do not see this working well with tablets considering the best selling iPads are WiFi only models, I think the same will be true for any tablet. Thus, you aren't going to subsidize something you can't make your money back on. This will lead to a much longer road than just one year - even if I give you till the end of 2012 - to "beat" iOS.

    I also think Android has more to fear from the likes of an Amazon tablet and others (maybe not the playbook). I think the market will grow but Apple will hold the lead and what would be Android share will be taken away by an Amazon tab/HP webos tab or other such product.

  1. samirsshah

    Joined: Dec 1969


    Apple's (and Amazon's) biggest problem is...

    emerging markets, where Microsoft-Nokia is strongest.

  1. MadGoat

    Joined: Dec 1969



    So Amazon is becoming what it makes fun of? An LCD screen that is "unreadable" in sunlight as they say.

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