AAPL Stock: 117.81 ( -0.22 )

Printed from

Mac makes big 66% stride in business while Windows declines

updated 12:10 pm EDT, Sun May 22, 2011

Needham notes Macs growing ahead of PC in work

Needham analyst Charlie Wolf in a research note on Friday gave a detailed breakdown showing the Mac carving significantly into Windows PC sales in the normally stable corporate world. In business, Mac shipments grew about 66 percent in the first quarter of 2011 where the total PC market advanced 4.5 percent. Apple now had three percent of corporate PCs, a figure it hadn't seen since spring 1997.

The largest gains were in both very large (enterprise) and small businesses, where Apple was up 94.7 percent and 80.4 percent respectively. In all cases it was significantly above the wider market.

Government, often one of the hardest segments for Apple to breach, was also seeing rapid growth, Wolf said. While starting from a much smaller point, its sales were up 155.6 percent where the overall market was growing by just 2.3 percent. School sales were virtually flat for Apple with just a one percent gain, but the broader market shrank by 6.5 percent, suggesting Apple still gained share.

Home computers, Apple's core market, saw it move up 21.6 percent where the industry dropped 4.4 percent.

Wolf noted that Apple now appeared to be in a sustained push in the corporate world. While not directly explaining the push, he noted that Apple had a trio of halo effects active from the iPad, iPhone, and iPod along with more retail stores. Most of this effect has usually been at home, although Apple in its latest fiscal results call said that 75 percent of the Fortune 500 was testing or actively using the iPad, possibly creating an effect in corporate environments.

The Needham study added a level of regional sales and noted that Mac sales as a whole were widely outpacing the field and, in some cases, countering a trend towards shrinking sales. Shipments across much of the Windows PC field were plunging 10 to 20 percent in the US, Europe, and Japan, but Apple saw growth of at least eight percent in Europe and nearly 70 percent in Asia. Europe was a highlight for Apple as it now had over eight percent of market share, a new high in a market that has usually been resistant to Macs.

by MacNN Staff



    Comment buried. Show
  1. hirakhan955

    Joined: Dec 1969


    Nokia X7 is a Symbian Phone with Great Entertainme

  1. SockRolid

    Joined: Dec 1969


    Two reasons

    1. Malware is nearly absent on Mac OS. Yes, there are phishing attacks, but no, there aren't any worms or viruses in the wild. On the other hand, there are 73,000 new viruses and other malware for Windows every single day. Do the math.

    2. XP is still "good enough." Vista (internally known as WIndows 6.0) was a disaster that the more intelligent corporate IT departments avoided. Windows 7 (internally known as Windows 6.1) fixed the problems and didn't do a whole lot more. There's still an "XP Compatibility Mode." Better just to stick with XP. Microsoft can't s**** XP up any more.

  1. prl99

    Joined: Dec 1969


    Good numbers but that's all they are

    I love seeing Apple products advance in the enterprise and government market but these numbers still aren't where they could and should be. Apple only has 3% of the corporate market. This is where growth percentages don't mean much. Apple needs to grow 1000% to be meaningful (3% to 30%). I'm not complaining about the growth they've made in the last year but their growth still hasn't even gotten them to first base. I remember a time when it was the other way around at my job (government contractor, 8-9K employees) but unless something drastic happens, like the Federal CIO opens his eyes and sees how much it costs to support the Microsoft infrastructure, Apple will never get back to anywhere near that number. Have I given up? No, but I am also a realist and know wishing won't get Apple there. I don't think Apple even cares, it's just the corporate and federal employees who care. We're tired of using junk, especially Exchange and Sharepoint, but that's the way big business operates.

  1. jfgilbert

    Joined: Dec 1969


    Not just good numbers

    Apple may start with a small penetration, but you should understand exponentials before dismissing it.
    If its market share grows 95%, as it did in large enterprises, for only 3 years in a row, that will put it at more than 20%.

    Comment buried. Show
  1. iphonerulez

    Joined: Dec 1969


    Who the h*** are these analysts trying to fool

    when it comes to Apple's growth and penetration into the enterprise. What's happening with Apple is rather pathetic in terms of growth. Wall Street believes that in the next couple of quarters, Apple market share growth will slow to almost zero.

    They need to take a look at Dell from around 1996 to 2000 and then they can talk about explosive growth. Dell must have split about four times and nobody was doubting as to whether Dell was going to be out of business every financial quarter like they do with Apple. Investors actually believed that Dell was going to be a successful company with long-term growth. Dell was selling computers to consumers and corporations like there was no tomorrow and shareholders were duly rewarded. The enterprise was practically filled with Dell computers and not some measly 2% penetration. Steve Jobs and Apple don't even give a damn about the enterprise and won't even bother to help large companies move from Windows.

    If Mr. Wolf thinks this weak growth into the enterprise is going to entice investors to buy Apple stock, he is sadly mistaken. I doubt any investors are stupid enough to buy into this nonsense. Anyone can tell that investors are not convinced about anything Apple does will be remotely successful enough to benefit them. Wall Street's perception of Apple is that its growth will falter on all fronts and nothing will change that outlook.

  1. johnpford

    Joined: Dec 1969


    I wonder where they get the numbers from

    I mean, it's easier to get the total sales number and computer the market share. But how do they get the business numbers now? The reason I ask is many big computer companies are now doing BYOC(Bring your own computer). Before Oracle bought Sun you would see the entire sales team come in with Macs running Open Office. EMC, Cisco, more of the same. They all give flat dollar amounts to the employees and they can by what they want. So how are they capturing those people? Anyway, this is good news for apple for them to be trending up like this.

  1. facebook_Clarence

    Via Facebook

    Joined: May 2011


    The Graphs

    Were made on a PC.

    Comment buried. Show
  1. libijim

    Joined: Dec 1969


    comment title

    Hello everybody,
    input this URL:
    ( )
    you can find many cheap and fashion stuff
    (jor dan shoes)
    (NBA NFL NHL MLB jersey)
    ( lv handbag)
    (cha nel wallet)
    (D&G sunglasses)
    (ed har dy jacket)
    (UGG boot)
    and so on..welcome to our website:

    ==== =====

  1. UmarOMC

    Joined: Dec 1969


    Here come the viruses...

    ...and malware.

  1. MacnnReader

    Joined: Dec 1969


    I wish

    the censors would rid us of all these mac haters.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented