updated 04:35 pm EDT, Mon May 16, 2011
TiVo slashes Premiere DVR prices down
TiVo today chose to permanently alter its Premiere DVR pricing to draw in some viewers. Starting May 19, the company will now permanently sell the core Premiere for $100 on a year-long contract for those willing to pay $20 per month and the Premiere XL plus Premium Remote bundle for $300 on the same rates. Paying $500 now gets a Product Lifetime deal that gives service for free for the life of the hardware, up $100 from before.
The price changes are lower for subscribers on more expensive rates but higher for those going with lifetime service. Lifetime service is still less expensive, but the lower device prices that had previously been sale-only may attract those who had been willing to opt for a contract in return for a lower price. [via MegaZone]