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Apple planning 'major' product launch later this week?

updated 03:20 pm EDT, Mon May 16, 2011

Could be linked to 10th retail anniversary

Apple may have a "major product launch" scheduled for May 19th or shortly thereafter, a source with the company suggests. The date marks the 10th anniversary of Apple's retail stores, but some unusual preparations are said to be on the way for the weekend. A special overnight shift is expected to run from Saturday night through to mid-Sunday, for instance, with about 10 to 15 people participating at each store. This includes a mix of all "visuals" workers, a manager, a business team member, some Geniuses, a backroom worker and some general clerks.

Making the situation more curious is the claim that shift workers will be required to lock cellphones in the main office and sign a non-disclosure agreement. Stores have allegedly already received new hardware to install, with the expectation of more on Friday or Saturday. Anything an outlet has received is supposedly being kept "under lock and key" until after close on Saturday.

For extra secrecy it's said that Apple workers will be putting up black curtains in store windows. Mandatory meetings are scheduled for Sunday, May 22nd, and workers have reportedly been downloading gigabytes of new files from corporate marked "training." The material is stored in zipped, password-protected files that no one will have access to until Saturday afternoon, the source says.

The preparations are consistent with a product launch, but what Apple might ship on such short notice is unknown. Mac OS X Lion is only due to release in the summer, and a next-generation iPhone is only anticipated in the fall. A MacBook Air update has been rumored as coming soon.

by MacNN Staff




  1. Amundyeus

    Joined: Dec 1969


    comment title

    Maybe a MobileMe upgrade

  1. coffeetime

    Joined: Dec 1969



    1. I'll say iPhone 4S for T-Mobile and Sprint.
    2. Apple Plat Panel TV
    3. Microsoft is now Apple, Inc.

  1. Mr. Strat

    Joined: Dec 1969


    What is it...What Is It...What Is It?

    I want one.

  1. Peter Bonte

    Joined: Dec 1969


    No ordinary update

    Stores don't need overnight gigabytes of training for new MacPro's or laptops, it must be something new. Hardware, software or something online.

  1. iphonerulez

    Joined: Dec 1969


    iPhone 4S for extra carriers would be sweet

    That would put some heavy pressure on Android smartphones. It's just that most rumors have the iPhone 4S due for September. I doubt that a new MacMini would generate that kind of activity, but a new AppleTV with a dual-processor, apps and cloud streaming would be rather interesting.

  1. Bobfozz

    Joined: Dec 1969


    What it is...

    another reason for Apple's "competitors" to urinate in their pants. What will they get caught "flat-footed" on this time? It worries THEM more than it does us?

    Trying to catch up with the iPAD they can instead be freaking out about something else. At first it will be pooh-poohed. Blasted for having a stupid name. Then s--- razor blades.

  1. facebook_Timothy

    Via Facebook

    Joined: May 2011



    Headless iMac plus new 30" and 46" LED Cinema Displays!!!

  1. facebook_Kevin

    Via Facebook

    Joined: May 2011


    Mac Pros

    Would explain the rather mild update ti the iMac line. They don't want to take away from a more aggressive MacPro launch.

  1. pjclick

    Joined: Dec 1969



    Well, it can't be an updated MacMini, simply because that's what I'm waiting for!

    Comment buried. Show
  1. testudo

    Joined: Dec 1969


    Re: MacPros

    Yeah, that's why the mild update to the iMac line. Apple's going aggressive with the MacPro!

    Except Apple has never been aggressive with the MacPro (unless 'aggressive' means 'make sure it costs $3000!'). Apple doesn't care about the MacPro. And Apple is a consumer oriented company who believes users neither want nor care for computers or other devices that you can open up.

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