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NPD numbers show 'slow' April Mac sales

updated 04:10 pm EDT, Mon May 16, 2011

Absence of MacBook refresh blamed

April Mac sales were comparatively slow, according to new NPD numbers quoted by Piper Jaffray analyst Gene Munster. US sales data shows that units increased by about 9 percent year-over-year. The problem, notes Munster, is that in the same timeframe in 2010, Apple released updated MacBooks which spiked sales. The only Mac notebooks which have been updated in 2011 so far are MacBook Pros.

Wall Street consensus is said to be calling for 4.2 million Macs in the April-June quarter, a 22 percent rise. The figure is still possible, says Munster, because comparisons should be easier next month. In June 2010 Mac sales only rose 11 percent over the same month in 2009.

iPod sales are meanwhile reported to be going better than expected, if still falling. Munster doesn't provide exact numbers, but the decline is allegedly promising to be less sharp than a forecast 10 to 15 percent. The situation does not necessarily spell trouble for Apple; lost iPod sales are usually translated into iPhone and iPad purchases.

by MacNN Staff



  1. lkrupp

    Joined: Dec 1969


    The Wall Sreet Casino

    And Apple is down $7+ because of this? Investors are eating their children just like Saturn ate his.

  1. testudo

    Joined: Dec 1969



    This could be bad!

    But I'm sure 500 people will explain here how NPD has no idea what they're talking about and Apple's products are just flying off the shelf.

  1. ezylstra

    Joined: Dec 1969


    Another shoddy headline

    The analyst even points out why his conclusion ("slow sales") is incorrect, you quote him on that, and still run a headline that is incorrect for the reason given in that quote.

    How about, "Analyst Draws Incorrect Conclusion from Data"? Or--wait for it--the analyst did say "slow in comparison to a quarter with newly released models" and _you_ drew out the word "slow" and gave it sufficient emphasis to distort his words so they now meant something other than what he said?

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