toggle

AAPL Stock: 122.99 ( -0.39 )

Printed from http://www.macnn.com

YouTube confirms major movie rentals in iTunes challenge

updated 05:55 pm EDT, Mon May 9, 2011

YouTube major movies finally official

YouTube followed up its teaser with confirmation that it was bringing major movies to its rental service. Many of the 3,000-plus movie titles being added Monday are from three of the four major movie studios, including NBC-Universal, Sony, and Warner. The mix includes both classics like Reservoir Dogs as well as newer titles such as Inception.

Many titles have extras linked off of their main pages, such as interviews or related videos on YouTube. Movies would be available on any computer that can see YouTube, although product managers Camille Hearst and Matt Darby didn't say whether the service would be available through mobile apps.

The company was vague on costs but promised "industry standard pricing." Top-tier content would start showing up Monday night but would roll out gradually over the next few weeks.

YouTube's rollout follows nearly a year of preparation and an initial service that focused exclusively on indie titles from inside and outside of the US. Some of the wait has come from needs to reassure major studios worried over piracy, such as by acquiring Widevine for copy protection and a takeover of fflick for movie reviews. Many of the pages also tie into Rotten Tomatoes for a quick overview.

The rental scheme isn't Google's first attempt to compete directly with Apple in a media store, having launched its bookstore earlier, but does represent its first attempt at challenging services that have been core to iTunes, Zune Marketplace, and other services for years.

Its desktop plans also belie Google's ultimate plans of creating Android's first truly consistent, multi-device paid video service. Options such as Blockbuster have existed in the past but have never been available on all or even most Android devices due to the variety of devices and fragmented copy protection system in Android 2.x and earlier. A recent update added Widevine to Android 3.0 and should give tablet owners access to YouTube movies while reassuring studios anxious about stream ripping.









by MacNN Staff

toggle

Comments

  1. Mr. Strat

    Joined: Dec 1969

    0

    Whoopee

    Shiny plastic discs are so...'90s...

  1. squirrellydw

    Joined: Dec 1969

    0

    comment title

    what does Shiny plastic discs have anything to do with it?

  1. Roger Ramjet

    Joined: Dec 1969

    0

    I don't think so

    Let's see, I can rent two movies on Youtube for the same price as a months worth of Netfix in which I can watch all I want, whenever I want, on just about any device I want.

    It's so hard to decide.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

Entry-level 27-inch Retina iMac

The 27-inch Apple iMac with 5K Retina display is already one of the best value-for-money Macs that Apple has ever released. It was som ...

toggle

Most Commented