toggle

AAPL Stock: 112.34 ( 0 )

Printed from http://www.macnn.com

Apple takes over from Google as most valuable brand

updated 10:40 pm EDT, Sun May 8, 2011

Apple pips Google in brand value study

Apple achieved a symbolic win over Google late Sunday by passing its rival for the top spot in Millward Brown's 2011 BrandZ study. The swap represented the end to a four-year reign by Google, which slipped to second place. Apple won a brand value of $153 billion by managing to up the price of its mobile devices with the iPad but stoking demand the way a luxury brand might.

Most of the top ten were technology brands. IBM was third, while Microsoft sat at fifth place, AT&T reached seventh, and the world's largest cellular carrier China Mobile was at ninth place. Among the top 100, Baidu climbed to 29th place, while Facebook made its first appearance at 35th.

Google has had rapid growth in phones through Android, but nearly all of its profit remains locked in search ads, where Android simply helps drive ad share. Apple's emphasis on hardware sales has seen it jump 83 percent in revenue year-over-year at the start of 2011 and rise to where it's now more profitable than Microsoft.




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

toggle

Most Commented