AAPL Stock: 118.03 ( -0.85 )

Printed from

Sleek, 50 Cent drop collaboration on headphones

updated 04:40 pm EDT, Fri May 6, 2011

Sleek and 50 Cent end partnership on headphones

Headphone maker Sleek announced that it has cancelled plans to collaborate with rapper 50 Cent on a headphone line, as announced at CES in January. The Sleek by 50 brand will therefore not see the light of day, with 50 Cent's G-Unit Brands and Sleek parting ways. The stillborn first product was expected to be a $400 wireless set of headphones that had a cord for when the battery was drained.

At the same time, another brand license agreement between Sleek, G-Unit and TV Goods has also been terminated. This deal would have focused on video production.

Sleek did leave some hope for the Wireless Hybrid headphones that would carry 50 Cent's endorsement however, with the CEO saying the company will re-evaluate the headphones. In the meantime, it will focus on US-made, in-ear headphones.

Sleek didn't provide any specific reasons for the split-up.

by MacNN Staff




Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented