toggle

AAPL Stock: 109.27 ( -1.1 )

Printed from http://www.macnn.com

Clear axes Rover prepaid data brand

updated 05:45 pm EDT, Thu May 5, 2011

Prepaid mobile Internet plan targeting youth ends

After only nine months on the market, wireless broadband operator Clearwire has shelved its Rover prepaid mobile Internet service. Rover was intended to capture the digitally-aware 18 to 24 year-old audience and was rare in focusing on prepaid data first. Charges could go up to $50 per month but also allowed for $20 per week and $5 per day.

The 4G service offered mobile download speeds of three to six megabits per second with bursts over 10Mbps.

It's not clear if Rover's demise is part of Clearwire's strategy to shift its focus from a retail to a wholesale customer base, or if it just never generated enough users to be financially viable. Recently, the company has been hit with an exodus of management talent, including its CEO in March.

However, the company has exhibited strong financial performance. In its first quarter of 2012, which ended March 31, the company reported revenue up 142 percent year-over-year to $258 million. [via BBR]




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

toggle

Most Commented