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UK's Telegraph agrees to new Apple subscription terms

updated 01:05 pm EDT, Thu May 5, 2011

iPad app already updated

Major UK newspaper The Telegraph has released a new version of its iPad app, bringing it up to v2.0. The paper is promising a "greater depth of content," including video, crossword puzzles, image galleries and cartoon archives. More significantly however it has adopted Apple's updated in-app subscription rules.

Editions now cost 1.19 a day, but significantly less under a 10 monthly subscription. The key is that the subscriptions are auto-renewing, something that Apple did not allow prior to a deal signed with Time. This was a major publisher demand, especially as auto-renewal is standard in print and usually involves harvesting demographic data that can be employed to attract advertisers.

The 1.19 daily cost is thought to be compensation for the 30 percent Apple takes from in-app purchases. The 10 monthly fee, however, is much less than the 26.40 per month a person might pay for print delivery. People who already do have print subscriptions can receive the iPad content for free by entering a subscriber number.

The Telegraph app is a free download for iPads running iOS 4.2 or later. Some other changes in v2.0 include the addition of a 30-day archive, and a night-reading mode that should be easier on the eyes.




by MacNN Staff

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Comments

  1. ethical_paul

    Joined: Dec 1969

    0

    Auto-renewing

    > The key is that the subscriptions are auto-renewing, something that Apple did not allow prior to a deal signed with Time.


    I've seen this in a few of your articles lately and I don't know what the fark you are talking about. Hasn't The Daily been auto-renewing all along?

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