AAPL Stock: 111.6 ( -0.52 )

Printed from

Warner Bros. buys Flixster to push universal digital movies

updated 10:00 am EDT, Wed May 4, 2011

Warner Bros. buys Flixster for digital everywhere

Warner Bros. started off Wednesday with a deal to buy Flixster. The takeover will use the site's movie discovery service and overall technical experience to push its Digital Everywhere initiative, which will eventually provide a "studio-agnostic" way of finding, loading, and managing their media collections regardless of where they are. Flixster would run independently and keep Rotten Tomatoes at arm's length from Warner to avoid bias towards the studio.

Digital Everywhere along with the more universal UltraViolet standard are both parts of a Warner Bros. attempt to make its content available in as many areas as possible and to ease the problems of moving from device to device, or even from store to store. At least UV will let viewers who own permanent rights watch it on any device or service that supports the same locker system.

Flixster already has apps for Android, iOS, and other platforms, but it's not clear if these will end up tying into any of Warner Bros.' services in the future.

by MacNN Staff



  1. stainboy

    Joined: Dec 1969


    the ads are annoying enough...

    but if the Flixster iOS app starts being a marketing/data collection tool for Warner Bros, i'm dumping it. i really wish there was an ad-free, paid for movie iOS app that was decent.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented