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Apple seeks 'Startup' trademark, plans Galleria store move

updated 12:00 pm EDT, Tue April 26, 2011

One of Apple's oldest stores to relocate

Apple has filed for a US trademark on the term "Startup," a report notes. A Jamaican trademark was actually filed for in October 2010, most likely as a way of claiming priority when applying in the US. As the trademark would cover several categories -- retail stores, maintenance and installation of hardware and software, educational services and technical support -- the name is thought to be related to expanded training and setup services that have been in play at Apple Stores since earlier this year.

The company meanwhile appears to be planning to move its Glendale Galleria outlet in California. Even though hiring is continuing there, a job listing has appeared for an Apple Store at The American at Brand, a shopping mall just across the street from the Galleria. Apple doesn't typically build Apple Stores in such close proximity to each other, implying that the Galleria outlet will shut down.

Circumstances are lining up to make the move possible. Apple is no longer tied to a 10-year lease for the Galleria space, one which originally allowed it to become just the second Apple Store in the world. The Americana is also a much more modern facility, having opened in 2007 versus the Galleria's 1976. An Americana Apple Store will likely open by early- or mid-November at the latest, as Apple prefers to have new shops in place before Black Friday sales.

by MacNN Staff





  1. amacguy

    Joined: Dec 1969



    I think this was actually Apple's 2nd store ever...and it was the first Apple store that I ever visited. Met a lot of great people there and then saw some of them again a couple months later when they came out to help with the grand opening of the Shop's At Willowbend Apple Store in Plano, TX.

  1. Herod

    Joined: Dec 1969


    apple will have the term "startup"

    hmmm microsoft will have the term "starter" within a few weeks.

  1. very

    Joined: Dec 1969


    It's is the first Retail Store

    Second only to the store in Apple's own Cupertino Campus, if I remember it correctly.

  1. testudo

    Joined: Dec 1969



    Yeah, because that's a term that's never been associated to computers before.

    Does this mean that if a group of guys want to create a small company in the computer field, they can't call it a startup?

  1. testudo

    Joined: Dec 1969



    And that listing couldn't have been wrong, could it?

    And there would be no need for them to rush it open by November. They don't need it for Black Friday, as the other store is just across the f'ing street!

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