updated 06:10 pm EDT, Mon April 25, 2011
Yahoo said to have bought IntoNow for $30m
Yahoo has just completed a deal to purchase relative software newcomer IntoNow for between $20 and $30 million, TechCrunch reported on Monday. The company has been around for just 12 weeks and was said to also be considered for purchase by Twitter and Facebook. The company's sole product so far is an app for Apple's iPhone devices that will listen to the TV program users are watching, identify it, and share the update with other users.
Friends can see what others are watching and tune in or get a Netflix link to the show. The database of recognizable shows is currently being built up and sits at above one million but the service has already attracted between 500,000 and one million users. A version of the app for the iPad and Android devices is under development.
The seven employees of IntoNow will be integrated into Yahoo with the service integrated into Yahoo's other properties.