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Yahoo buys IntoNow for as much as $30m?

updated 06:10 pm EDT, Mon April 25, 2011

Yahoo said to have bought IntoNow for $30m

Yahoo has just completed a deal to purchase relative software newcomer IntoNow for between $20 and $30 million, TechCrunch reported on Monday. The company has been around for just 12 weeks and was said to also be considered for purchase by Twitter and Facebook. The company's sole product so far is an app for Apple's iPhone devices that will listen to the TV program users are watching, identify it, and share the update with other users.

Friends can see what others are watching and tune in or get a Netflix link to the show. The database of recognizable shows is currently being built up and sits at above one million but the service has already attracted between 500,000 and one million users. A version of the app for the iPad and Android devices is under development.

The seven employees of IntoNow will be integrated into Yahoo with the service integrated into Yahoo's other properties.

by MacNN Staff



  1. shawnde

    Joined: Dec 1969


    Why is Yahoo ...

    buying other companies again? Where is this money coming from? I keep hearing that they're desperate to sell THEMSELVES, and yet they're buying up some other company.

    As if they have a good track record of integrating other companies products into their own !!! Gee, let me see ..... Delicious (gone) ..... Flickr (on the verge of dying) .....

    Yahoo is like a black hole for good companies/products. Much like Symantec. I swear, there's gotta a be a law against this. This idea of buying up companies is so anti-innovation, it's not even funny.

  1. coffeetime

    Joined: Dec 1969


    Another black hole....

    company is Microsoft. If Yahoo and Microsoft buys each other out, they literally cancel each other out and disappear from this planet.

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