updated 04:40 pm EDT, Thu April 21, 2011
Apple iTunes media locker said done before Google
Multiple sources claimed Thursday that Apple has already completed its rumored cloud media locker. The service would let iTunes users store music online to stream it back as long as they have a fast Internet connection. Apple still hadn't finished getting licenses, Reuters understood, but the service was technically ready.
The timing hadn't been given out and likely depended on how soon those deals might be negotiated.
Google, meanwhile, was still struggling to get that far with its own plans, extra sources said. Elaborating on stories of rapidly derailing negotiations, they claimed Google had been flip-flopping on what it wanted, switching from a basic cloud locker and download store to a subscription service. Labels suspected the change in CEOs as a possible reason for the indecision.
"They keep changing what they're asking for," one explained.
Amazon was the first among major companies to get a media locker started through its Cloud Drive, but it did so by deliberately ignoring demands from labels that wanted to try and charge users a second time for storing it remotely. Amazon has contended that it doesn't need extra licenses to charge for music but has been negotiating for more in what most presume would let mobile users sync their libraries back to the cloud.