updated 09:35 am EDT, Wed April 20, 2011
Main outlet one of Apple's earliest
Apple is now operating a temporary Apple Store in Pasadena to cope with the expansion of the main building. On Monday an Apple logo was reportedly hoisted over the temporary site, located just two doors away at 42 West Colorado Boulevard, previously home to Z Gallerie. The #42 building could cause problems for store traffic and inventory, as it's said to be half the size of the original location at #54.
The expansion project is expected to take between nine to 12 months. Building permits reveal that while #54's outside walls will remain in place, Apple is adding a partial second level at the rear, granting an extra 3,825 square feet of space for a total of 12,500. California Apple Stores are often some of the company's busiest, owing to factors like wealth and the sheer number of high-tech and media businesses in the state.
The Pasadena outlet is among the oldest Apple Stores, dating back to January 2003. At the time it had several design traits no longer favored by Apple, such as wood floors, a front sales counter and a rear theater. A few changes were made in 2006, such as a widened entrance and the removal of black metal panels and backlit logos.