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iOS overwhelms Android by 59% if MP3 players, tablets count

updated 01:45 pm EDT, Tue April 19, 2011

comScore says iOS beats Android when non-phones in

iOS outperforms Android by a wide 59 percent margin when every class of device is considered, comScore found Tuesday. In its first real study of mobile platforms beyond smartphones, the research team saw the iPad, iPhone, and iPod making up a combined 37.87 million devices in the US, or 16.2 percent share. Google's combined share represented just 23.76 million devices, or 10.2 percent of the mobile sphere.

The breakdown also disabused notions that ownership was concentrated among Apple loyalists. About 27.3 percent of American iPad owners also have an iPhone, only slightly higher than Apple's total 25.2 percent share of the smartphone market. iPod touch ownership was slightly lower than the iPhone base, revealing that most of Apple's iOS user base often only has one device and is using something else or nothing at all for the alternative platform.

"Though it's frequently assumed that the Apple user base is composed of dedicated Apple 'fanboys,' there's not a tremendous amount of overlapping mobile device access among these users," comScore Senior VP Mark Donovan said.

Android proponents have usually been quick to tout leadership in smartphones, where mobile share usually has the most impact. The platform has still had little traction outside of the phone arena and has had few sales of MP3 players. The most successful Android tablet so far, the Samsung Galaxy Tab, took roughly three months to reach two million units where Apple topped 3.3 million iPads in its first quarter and moved a total of 14.8 million in 2010. Very few Android MP3 players exist and are only just now getting wider reach through the Galaxy Player 4 and 5.

Android 3.0 tablets so far haven't followed smartphones into the same growth platform, in part through the lack of apps, a sometimes sluggish interface, and frequent attempts to require a 3G data plan that raises the actual price.

Examining iPad ownership also gave an opportunity to show what other platforms were in use and the age bias. A large 35.4 percent of Apple tablet owners were using a smartphone from a predominantly Android-based phone maker like LG, Motorola, or Samsung. BlackBerry owners made up 17.5 percent of the group, and 3.4 percent were unusually using a Symbian smartphone from Nokia.

Apple's core iPad audience is dominated by 25 to 34 year olds, who at 27 percent almost exactly matched the leading share in smartphones. Older 35 to 44 year olds, who can best afford the tablet, were next closest at 20.3 percent. No other age group had more than eight percent and again lined up with smartphone share.

by MacNN Staff



  1. HectorHGM

    Joined: Dec 1969


    Of Course They Count

    They use the same apps and therefore are the same audience.

    Comment buried. Show
  1. facebook_Chris

    Via Facebook

    Joined: Apr 2011


    Well in that case...

    With that line of thinking Linux seriously overwhelms iOS with all the set top boxes, embedded devices, computers, servers, etc etc, that Linux is found on.

    It's a poor argument if you need to alter the parameters.

    Comment buried. Show
  1. Jonathan-Tanya

    Joined: Dec 1969


    16% + 10% = 26%

    OK, so you say iOS is 16% and Android is 10%.

    Don't you think we'd possibly be interested in the other 74%?

    Frankly I think comparing smartphones is an OK thing to do, depending upon what type of data you need.

    iPads and iPod Touches do represent a marketplace for iOS apps - but they do not represent cellular data plans, and not 'carry everywhere' devices - so - depending upon your applicaiton the larger number may not be that relevant.

    But, yes, iOS is healthy - no doubts, no arguments about it. Android is also doing well.

  1. SockRolid

    Joined: Dec 1969


    More Android copy-catting ahead.

    First Google copied the BlackBerry and Palm look and feel. Then Google copied the original iPhone OS' look and feel. Next they copied the App Store. And guess what they're going to copy next?

    They're going to copy Apple's tight hardware + software integration model. As in "post-open." They've already taken the first step by forcing developers to submit to Andy Rubin's scrutiny. In an effort to improve the quality of the Android experience and take control of their own destiny.

    Next they're going to lift ideas straight out of iPad. To try to resuscitate the Xoom and the Galaxy Tab and whatever craplets are running one of the Android splinters.

    In case you've forgotten, here's the first Android phone. Blatant ripoff of a BlackBerry:

  1. macnews1

    Joined: Dec 1969


    This is a good number to know

    Facebook_Chris you are way off in your assumption. Sure, if I'm a cell carrier it doesn't help to include all iOS devices. However, as a developer, knowing how many total installed devices run the OS my app can run on helps me allocate resources. The argument made as why people should/will develop on Android is the large handset install base. What that ignores is the TOTAL install base for iOS. Since my iOS apps can run on any iOS4 device that is pretty significant compared to just a subset like phones.

    So if I care about phones, yes then 74% is a big number I can not ignore. If I'm looking at potential market penetration then knowing iOS out reaches Android by 59% is significant. It also helps going forward to see what happens to this number. As a developer I don't care who is the "winner" I just need to know where I can get the most people using my app and hopefully make the most money.

  1. marthill

    Joined: Dec 1969


    Linux servers don't run Android apps silly

    You can't run Android apps on "all the set top boxes, embedded devices, computers, servers, etc etc, that Linux is found on."

    We're talking app platforms here.

    Here are worldwide installed base figures. Note that the vast majority of all the iOS devices are less than 2 years old:

    *Installed base*
    - "There will be an installed base of 140 million Android portable devices, including smartphones and tablets, by the end of 2011" according to IMS Research.
    - iOS installed base will be at least 250 million by the end of 2011 if current iOS sales rates stay the same.
    However, iOS sales rates have been doubling every year so this figure is enormously conservative. (The iOS installed base as at Dec 2010 = 160 million with the vast majority of those added in the last 2 years)


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