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Best Buy iPad 2 promo leaks, reveals low stock for April 17

updated 08:50 pm EDT, Fri April 15, 2011

Best Buy iPad 2 promo to have few units

Best Buy's decision to hold iPad 2 stock for a special promo was explained in full on Friday after a store memo gave away its plans. The event in question is just a typical promotion for its April 17 flyer and will see stores carrying at least three iPads this coming Sunday. The version of the memo Engadget obtained had the offline reserve system turned on so shoppers could commit to an iPad outside of the usual schedule, although staff purchases were turned on and could see some of the supply already spoken for before the store opens.

The revelation that Best Buy was holding stock has already angered some buyers, since it was forcing many to either look at another store or wait to buy a unit. Stores may have more than three iPads, but the low quantity suggests most stores will be out of stock almost immediately and that there will have been little practical advantage to holding stock.

Retail shops often practice the same maneuver for Black Friday sales after Thanksgiving in the hope that customers will buy something else even if they didn't get what they had originally intended. Best Buy's use of the tactic out of cycle reflects the ongoing hot demand for the iPad 2 even over a month after it shipped. Online orders are still delayed by two to three weeks, and most Apple stores will sell out shortly after opening.

by MacNN Staff



  1. Norrin Radd

    Joined: Dec 1969



    Why shop there again?

  1. Feathers

    Joined: Dec 1969



    Does simply having stock of the iPad now classify as a promotion? Are Best Buy offering a discount or some sort of combo deal in a situation where you don't actually need a promotion for something whose demand exceeds its supply? These are the questions that this article might have sought to answer. Still none the wiser.

  1. pairof9s

    Joined: Dec 1969


    Staff first?!

    Letting staff get first shot at these units...really?! That policy certainly flies in the face of the "customer first" mantra.


  1. testudo

    Joined: Dec 1969


    Re: Promo?

    Does simply having stock of the iPad now classify as a promotion?

    No. The 'promotion' is that Best Buy is advertising the iPad in their circular. Since they are going to advertise it, they need to have a minimum stock on hand for the first day the circular applies (otherwise they can be sued for 'bait and switch' and the like - just read the memo!).

    Thus, because of the flyer, they need to hold some stock. That's all it means.

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