toggle

AAPL Stock: 100.53 ( + 1.37 )

Printed from http://www.macnn.com

Apple publishes iAd Gallery app to promote ad network

updated 05:05 pm EDT, Tue April 5, 2011

Pushes ads and ad companies

Apple has released iAd Gallery, a free iPhone app it describes as a "celebration of advertising." The app highlights a selection of currently-running iAds, through which people can browse using a wheel interface, or alternately search according to advertiser, category or ad feature. Ads can be "Loved" for later access, and different sections of the app provide more information on the featured advertisers, ad agencies or iAd itself.

The latter suggests that the app may not be aimed at the general public -- which often wants to avoid advertising -- so much as potential iAd clients. Apple's ad network has struggled to gain a foothold, and lost prominent clients like Adidas and Chanel. The company is in fact reported to have cut the minimum spend for iAd in half, down to $500,000.

Three central criticisms have been leveled against the network. For many marketers the minimum spend is prohibitive or a deterrent, especially given cheaper alternatives from companies like Google. iAd is moreover exclusive to iOS, and conceals metrics advertisers are accustomed to.








by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Pure Jongo T2 wireless speaker

Multi-room audio compatibility is a key metric for wireless sound systems these days. The entry cost into a house-spanning system can ...

Logitech Z213 multimedia speakers

Desktop computer speakers sit in a weird area of limbo: many consumers have forgone the era of desktop listening for the privacy and v ...

toggle

Most Commented