AAPL Stock: 118.3 ( + 0.49 )

Printed from

Streaming rental startup Zediva hit with MPAA lawsuit

updated 10:15 pm EDT, Mon April 4, 2011

Company streams from physical DVDs

The Motion PIcture Association of America has filed a lawsuit accusing video rental startup Zediva of copyright infringement. The conflict centers around the technical nature of Zediva's services, which are based on physical DVDs that never reach customers. Instead, the startup enables customers to view video streams from the company's in-house DVD players that can be remotely controlled from a computer.

Although the content is accessed in a similar way to alternative services such as Netflix, the Zediva method provides early access to many titles that production companies release on DVD before delaying digital distribution.

Zediva argues that its service properly adheres to the same copyright rules as traditional DVD rentals from brick-and-mortar locations. Unlike streaming services, the company must have a physical DVD playing through a DVD player for every customer who wants to view a particular title.

In its filing, the MPAA claims Zediva is attempting to use "technical gimmicks in an effort to avoid complying with US Copyright law." The trade group suggests it is "disingenuous" to compare the startup's service to a "neighborhood rental store," when it is actually an online video-on-demand service.

Zediva's defense strategy remains unclear, as the company has yet to formally respond to the MPAA's filing, though a Hollywood Reporter report suggests the company may attempt to liken the situation to Cablevision's conflict with TV production companies over DVR integration. Studios used similar language, accusing Cablevision of creating an "unauthorized video-on-demand service," though the cable provider eventually won the suit.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented