Apple Australia drops prices on iPods
updated 09:15 am EDT, Fri April 1, 2011
May be connected to exchange rates
Apple's Australian division has lowered the prices on all iPod models. As with most countries, Apple charges more for its products in Australia than it does in the US, even when taking exchange rates into account. The latest cuts may be an acknowledgment, however, of the flip in value between the American and Australian dollars.
The most significant cuts have been applied to the iPod touch. The 8GB model has moved from A$289 to $259, while the 32GB model has dropped from $378 to $349. The 64GB model is a full $50 less at $449.
The Classic has been reduced from $329 to $299. The Nano, meanwhile, has transitioned from $199 to $179 for 8GB, and from $229 to $219 for 16GB. The smallest price cut affects the Shuffle, which has lost just $4 to sit at $65.
Grizzled Veteran
Joined: Oct 1999
Extremely Unusual!
The article should note that it is exceptionally rare for Apple to alter its pricing except with the introduction of new models. These discounts, in some cases more than ten percent, are huge by Apple standards. You see weaker reductions even within the refurbished section! I wonder what gives in Australia that they're receiving special treatment? Are sales sliding in the big sandy desert perhaps?