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Samsung caught exaggerating Galaxy Tab thinness, faking fans

updated 11:50 am EDT, Sat March 26, 2011

Samsung insists Galaxy Tab 10.1 still intact

Samsung suffered minor embarrassment at the end of CTIA this week after it was caught distorting claims surrounding the Galaxy Tab 8.9 and 10.1. A side-by-side look on Thursday showed the that the updated Galaxy Tab 10.1, which was supposedly slimmed down to 8.6mm just to beat the iPad 2, now appears to still be slightly thicker. A spokesman, after seeing the defeat, didn't explicitly deny to InformationWeek that Samsung had exaggerated the claims but said the official specifications pointed to it being 0.02mm thinner than Apple's despite evidence to the contrary.

Shortly afterwards, an investigation found that Samsung's Galaxy Tab Interview Project, which was supposed to be an series of talks with real people showing their reactions to the Android tablets, was using paid actors. The Technologizer hunt showed that Samsung had given the actors fake titles without even trying to hide their real names. "Freelance travel writer" Joan Hess was a New York City actress by the same name. "Real estate CEO" Joseph Kolinski was also a New York actor. Karl Shefelman was indeed a film director, but one who had also done paid work for Samsung in the past.

Neither discovery has a major practical impact on the usability or quality of the new Galaxy Tabs, but they significantly undermine Samsung's claims that it could trump Apple at its own game. The Korean company was incensed at being outdone and, at CTIA, said it didn't intend to go into a market without the intention of being the leader. The thinness claim is doubly injurious since it not only appears to be inaccurate but won't be realized until June 8, roughly three months after the iPad 2 was already on store shelves.

Insincerely using paid actors isn't a new strategy in technology when a company wants to convey a positive image. Microsoft started off its Laptop Hunters ad campaign with a paid actress that it insisted was authentic in the spot but whose Screen Actors Guild connection cast doubt on the entire project. Samsung's more evident strategy suggested that it wasn't able to or comfortable with finding people in the real world.

by MacNN Staff



  1. papercode

    Joined: Dec 1969



    Just, yeah.

  1. gnomehole

    Joined: Dec 1969


    it figures

    When will people get wise about Samsung. They just copy and the lie, they never update their product OS because they change hardware every 3 months and can never decide on a direction.

    If Apple were to lie like this people would be all over it... where are the hypocrites now?

  1. Paul Huang

    Joined: Dec 1969


    Girdle not included

    Samsung just doesn't get it. An ugly person (horrifying user interface) putting on a girdle may not help—doesn't matter how thin that person looks.

  1. erics

    Joined: Dec 1969



    thick or thin its a Samsung :P

  1. facebook_Francis

    Via Facebook

    Joined: Mar 2011


    To be honest,

    what's the entire point if it's 0.02 mm thinner than the iPad? It's such a miniscule difference that end users would never notice the difference.

    The paid actors thing is sort of disappointing, but this stuff happens. At least Samsung could have changed their names, though.

  1. Feathers

    Joined: Dec 1969


    The real issue...

    The real issue is not whether these people were actors or not but the fact that they were attesting to the virtue and use of a product that does not physically exist in an operational form. Would it matter whether it was an actor or otherwise who claimed to have driven and loved a car that simply doesn't exist?

  1. LunarMoon

    Joined: Dec 1969



    these Apple copycats are every day more pathetic. I read Apple is buying displays from Samsung. If I was Apple I would start buying from other companies and force them to sign a contract that they will never use their own displays to build an iPhone/iPad copycat.

  1. macgurunc

    Joined: Dec 1969


    If someone had said

    "Steve Jobs is in the next auditorium" there would have been a massive exodus.

  1. Pilsner6910

    Joined: Dec 1969



    that was just terrible. Im not even sure how a company could produce c*** worse then even microsoft but Samsung did!!! a new king has been crowned

    Comment buried. Show
  1. chippie

    Joined: Dec 1969


    Who Cares? This Could Only Matter To apple


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