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ASUS ships Eee Pad Transformer as its Android 3.0 tablet

updated 07:50 am EDT, Fri March 25, 2011

ASUS Eee Pad Transformer goes live

ASUS on Friday began shipping the Eee Pad Transformer as its first real entry into the mobile tablet space. The Android 3.0 tablet earns its name through a keyboard dock that gives it a more notebook-like design. It both works as a true clamshell design and also extends the battery life from 9.5 hours for the tablet by itself to 16 hours with the two attached.

Unlike some of its peers, the Transformer's 10.1-inch, 1280x800 display uses an IPS panel to give a more iPad-like level of output. ASUS also has its own custom interface, Waveshare, with a custom app launcher and quick access to cloud services. It already supports Flash 10.2.

Most of the common roots of Android 3.0 tablets are intact, including the dual-core Tegra 2 processor. ASUS outfits its tablet with 1GB of RAM, either 16GB or 32GB of built-in storage, a five-megapixel rear camera, and a 1.2-megapixel front camera. The familiar cloud storage is translated over from the Eee PC line, and the company's notebook roots come through its use of two full USB ports and an SD card reader on the dock, as well as a microSDHC reader and a mini HDMI output on the tablet.

ASUS hasn't officially priced out the device but is expected to charge the equivalent of $565 in Europe for a 16GB version.

Much may be riding on the Transformer as ASUS has been one of the most frequently hurt by the iPad's effect. Its heavy dependence on netbooks has has hurt now that the category has been declining. The company is still planning to make conventional PCs but may now be deliberately avoiding the tablet category.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    Ghey! That can't really be the ad for

    selling the Transformer? The concept of the Transformer is nice, but it's still just a tablet with a locking dock. I suppose the consumer is stuck with the dock whether they need it or not and will have to pony up $565 for the base model. Good luck with that. Truthfully, I wouldn't mind if the iPad 2 came with a keyboard dock like that with the extra ports.

  1. tonton

    Joined: Dec 1969


    Nice design, but...

    It's still Android.

    And when does it turn into a robot that starts killing everybody?

  1. Grendelmon

    Joined: Dec 1969


    Going to get one...

    ...and slap Ubuntu on it.

    The commercial made me cringe due to it's overwhelming cheesiness.

  1. Jonathan-Tanya

    Joined: Dec 1969



    I like the look, its sleek.

    I feel silly right now, sitting in front of my macbook pro, and I can't tear off the screen and use that separately.

    I can touch the screen, but its completely unresponsive to my selections.

    If one is sitting down, that dock that holds the screen up and has a more comfortable keyboard, and even more battery inside - is nice.

    and then you can carry it around tablet style, as well - it's all a nice idea.

    No, I wouldn't expect ASUS to have used iOS since Apple wont' license that. So they picked the best choice, after iOS - Android. And Android is a good, solid OS.

    I think its an interesting idea, time will tell if the market agrees.

    I think what is an obvious win in the market is a 7" tablet, that would be superthin and cost $299 to $399...and it would have to come from a top tier manufacturer. I imagine we'll get that eventually, but right now nobody is in a hurry to release one.

  1. dpicardi

    Joined: Dec 1969


    Holy CR@P

    I want my 3 minutes back! That is the worst ad/commercial/video I have ever seen!!

    The concept is nice...too bad it didn't turn on...

  1. mjtomlin

    Joined: Dec 1969


    Geek Toy

    ...with no mass appeal. Docking / Transforming devices rarely do well in the market.

    They'd be better off selling the tablet alone (for a little less) and offering the keyboard dock as an optional purchase. The problem here seems to be they're using the cheap keyboard dock as an excuse for the higher premium over the cost of an iPad 2. I'm willing to bet, we'll see a lot of this from other OEM's as they try to price their products competitively with Apple.

  1. WiseWeasel

    Joined: Dec 1969



    I think it's a nice device, and Asus has made a pretty smart play here. That commercial was pretty funny, too. Not that I'd be inclined to actually buy one over an iPad 2, or recommend one to anyone, but that's simply because I'm not sure the Android tablet platform for applications will succeed, let alone be a polished experience for a while.

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