updated 10:55 am EDT, Fri March 25, 2011
Apple working to spur interest in Game Center?
While missing from the company's website, Apple has begun airing a new iPhone TV ad, simply dubbed "Game Center." The spot claims that Apple has the "largest selection of games on any phone," and provides two examples in the form of EA's Scrabble and Epic Games' Infinity Blade. Much of the commercial focuses on its namesake service however, which Apple notes can be used to find friends and arrange games with them.
The company may be attempting to revive interest in Game Center. The service mimics Microsoft's Xbox Live in providing achievements, scoreboards and matchmaking for iOS games. While supported by a number of titles though, it has failed to capture the attention of the general public.